Senior Brand Manager - Wellness

Relocation Assistance Offered Within Country

# 154714 - Kansas City, Kansas, United States

At Hill's we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. If you're interested in work that matters, fueled by passion for pets, we invite you to apply.

Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills' mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that's a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian Recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health.

The Senior Brand Manager is responsible for leading the development of marketing strategies and plans across commercial operations to achieve the financial and market share objectives of the sub-brand under their responsibility. This role also leads the development of sub-category / brands strategies including Innovation Grid, Brand activations, Promotional Events, Media and 5P strategies, taking into consideration the business dynamics and opportunities. In addition, the Senior Brand Manager drives the analysis and execution of margin improvement and revenue growth management initiatives

What you will do:

• Brand Strategy
  • Develop omni-channel marketing, communication and media strategies using insights & analytics to drive share growth
  • Identify issues / opportunities, analysis and propose action plans to achieve the objectives of the brand
  • Own brand P&L and A&P budgets
  • Brand and key segment product portfolio management
  • Lead long-term downstream new product innovation and annual new product launch strategies
  • Participate in strategic brand planning and overall brand communications plans
  • Gain Senior Mgt alignment to brand strategies and go-to-market plans
  • Develop omni-channel brand support initiatives, critical metric tracking & return on investment.
  • Managing large cross-functional teams to lead commercialization efforts
• Go-to-Market & IMC Communications
  • Develop and lead execution for omni-channel go-to-market strategies for new product launches, quarterly tentpole activations, key growth categories and strategic business initiatives
  • Lead the creative development of brand marketing IMC's
  • Develop digital media campaigns
  • Develop strategic 6P marketing plans and important metrics
  • Work closely with the Retail Marketing and Brand Development Managers to facilitate successful implementation of initiatives
  • Identify & lead key "test and learn" opportunities
  • Drive the execution of margin improvement and revenue growth management initiatives
• Insights & Analytics
  • Analyze data (sales, competitive, category) and identify key insights that can be turned into measurable marketing plans
  • Develop strong business and functional understanding of the category, our products and the competitive set, and develop plans to address issues/opportunities
  • Develop & utilize strong consumer & shopper insights of the category, market and condition of focus.
  • Understand the pet specialty RE's, and field team needs, to deliver strong promotional and marketing programs.
• Commercial Planning and Monitoring
  • Lead Long Lead Planning, Budget Review, and Mid-Year Review
  • Ongoing monitoring and analysis on brand sales, volume, market share, promotional activities, competitive insights
  • Recommend areas for brand improvement and remediation
• Performs other duties as assigned
• Complies with all policies and standards

Required Qualifications

• Bachelor's Degree in Marketing or Business Administration or a Related Subject
• At least 5 years of experience in CPG marketing, retail marketing, trade marketing or management consulting
• Critical thinking & problem solving
• Strong analytical skills and ability to uncover measurable insights in large datasets
• Brand marketing knowledge
• Effective communicator
• Ability to achieve operational results
• Influence independently, negotiate effectively and build relationships with cross functional team members

Preferred Qualifications

• Master's Degree in Business Administration
• At least 2 years of marketing experience in Animal Healthcare or Human Healthcare
• Digital/eComm marketing knowledge (paid search, digital display, social, etc)
• Knowledge of Retail Environment strategy
• Ability to prioritize multiple tasks simultaneously
• Handle ambiguity

#LI-Hybrid

Salary Range $125,600 - $164,850 USD

Pay is based on several non discriminatory factors including but not limited to experience, education, skills and office location. In addition to your salary, Colgate-Palmolive

offers a performance based bonus and competitive benefits package.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Hill's Pet Nutrition? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Work that matters, fueled by passion for pets! At Hill's we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills' mission is to help enrich and lengthen the special relationships between people and their pets.

HILL'S® Prescription Diet® therapeutic pet foods, HILL'S® Science Diet® and HILL'S® Ideal Balance™ wellness pet foods are sold worldwide. Hill's is a division of Colgate-Palmolive, a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition, with sales of products in more than 200 countries. To learn more about Hill's and Colgate, please visit http://www.hillspet.com and http://www.colgatepalmolive.com, or find us on LinkedIn, Facebook, Twitter and YouTube.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact [email protected] with the subject "Accommodation Request" should you require accommodation.