Senior Brand Marketing Manager

About the job
The Opportunity
*This position is located in Colorado working in a hybrid/remote environment*
We are looking for an experienced and versatile Senior Brand Marketing Manager to join our team. As an important member of OrthoFi's Marketing team, you will report to the Chief Marketing Officer and will touch areas across our entire marketing strategy including demand generation, content writing, product marketing, events, and social media. The Senior Brand Manager will work with multiple teams to creatively communicate OrthoFi's value proposition across all stages of the buyer journey. We are looking for a creative, accomplished storyteller that is passionate about brand-building engaging content that creates demand for this unique solution. You understand how to develop successful marketing campaigns across multiple different channels and has experience generating qualified sales leads and growing demand for business-to-business solutions.
What You Will Do

• Lead the development of multi-channel marketing campaigns that tell the OrthoFi story across the prospect and customer lifecycle, including email, content marketing, social media, paid advertising, webinars, and events.
• Help build the annual budget and manage P&L for events and other major projects
• Understand OrthoFi's value proposition for both current and prospective customers.
• Create engaging and impactful content for a variety of platforms including social media, video, website, landing pages, blogs, ebooks, whitepapers, and infographics.
• Establish positioning, identify target audiences, and develop marketing campaigns with specific goals across different channels and segments.
• Manage the marketing calendar and coordinate main timeline deliverables with media/fulfillment vendors to ensure execution.
• Collaborate with designers, team members, external influencers and industry experts to produce engaging content that meets the needs of both important partners and our audience.
• Keep up-to-date with latest industry trends, customer insights, and marketing best practices to ensure that content is appealing.
• Maintain OrthoFi's social media channels, including driving content, retargeting ad campaigns, engagement with other accounts, and overseeing content calendars.
• Monitor on the effectiveness of current marketing projects, extract important insights for optimizing future campaigns and implement recommendations on lead nurturing tactics.
• Help plan trade shows and industry events by providing pre-and post-event marketing support.

The Skill Set

• 5+ years of B2B marketing experience with an emphasis on brand management, prospect nurturing, and lead conversion.
• Bachelor's degree in communications, business, marketing or other relevant field is required
• Prior experience in P&L ownership
• Experience developing successful marketing plans for generating demand and converting leads using email marketing, content marketing, webinars, and social media.
• Project management skills with the ability to organize and prioritize
• Experience creating high-converting emails and landing pages.
• Has a metrics-driven marketing mind and eye for creativity.
• Experience using marketing automation (Hubspot), CRM (Salesforce), and marketing analytics tools to launch, increase and scale programs.
• Up-to-date with the latest content marketing trends and best practices.
• Experience working in orthodontics, dental or health tech industries.

What's in it for you...

• Full medical, dental, and vision benefits with 100% employer paid options
• 401(k) match
• A supportive culture with one-of-a-kind growth and development opportunities
• Option to work from home or in the office
• Employer HSA contribution
• Paid Parental Leave
• Company and team outings
• Peer-to-peer recognition program
• Company sponsored premium subscription to the Calm app
• Vendor discounts

Compensation: $85,000 - $110,000/year plus variable compensation
** Please note that the above compensation information is a good faith estimate for Colorado-based hires only and is provided under the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules.**
Work Authorization: You must be authorized to work for any employer in the US.
Who We Are
OrthoFi is an experienced, tech-enabled solution that helps Orthodontists start more patients and give them more time to provide great quality care. With the acquisition of OrthoBanc in 2020, OrthoFi is now the US orthodontic industry leader in practice financial management, working with over 2,000 practices in the US. Collectively with OrthoBanc, OrthoFi has helped over 3.2 million patients access quality, affordable Orthodontic care. Our combination of the latest Patient Acquisition software and Revenue Cycle Management solutions helps practices grow by over 13% year-over-year and manages patient and insurance billing and collections with collection results that exceed industry standards. We have about 400 employees, with offices in Denver CO and Chattanooga TN.
Our purpose is to radically improve the way patients access and pay for quality elective care. Diversity, equity, and inclusion (DEI) ensures we can fulfill our purpose by creating a better, more equitable and inclusive workplace for our community members and healthcare experience for all.
By focusing on DEI, we are working towards our mission of connecting more patients with quality orthodontic and dental care and helping make treatment accessible to over 1 million patients a year by 2025 . Equity is core to our mission to serve patients, and DEI is embedded in our core values, especially "seek diversity," and "do what's right.""
OrthoFi is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
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Top skills for this role
Build these skills listed on the job description or by the job poster.
Brand Strategy
Brand Management
Content Marketing
B2B Marketing
Customer Relationship Management (CRM)
Digital Marketing
Project Management
Marketing
Email Marketing
Social Media
Employer-provided
Pay range in Denver, CO
Exact compensation may vary based on skills, experience and location
Base pay range
$85,000.00/yr - $110,000.00/yr