Senior Brand Strategist

At Gigasavvy, we believe well-formed strategies can drive powerful outcomes. As a Senior Brand Strategist at Gigasavvy, this person will join a dynamic team of thinkers and doers to support a strong strategic foundation for all client engagements. This role will independently lead the strategic direction for a roster of clients, while helping us bring a big-picture mindset to all our clients, ensuring that long-term strategy is continually addressed throughout the life of a client partnership.

Qualities

• A passion for solving problems: identifying opportunities for improvement and creative ways to approach each challenge
• An analytic mind: able to read, visualize and see patterns in data, and effectively infer trends and implications
• An ability to communicate: sharing ideas in different ways based on the audience, so that they can be understood and gain alignment with all stakeholders
• A collaborative mindset: an openness to new ideas and continuous learning
• Flexibility: the ability to work in a multi-faceted environment with collaborative departments/disciplines
• Adaptability: Capable of applying expertise across multiple clients and industries

Responsibilities

Brand Strategy

• Lead client discovery sessions to uncover perceived challenges and opportunities
• Run and analyze various research streams, such as competitive analysis, qualitative stakeholder interviews, market surveys, and focus groups
• Synthesize data to develop clear client presentations, making recommendations based on data
• Develop and present brand strategy deliverables such as brand opportunity reports, positioning, brand architecture, messaging pillars, verbal systems, and brand books.

Brand Management

• Independently lead the strategic direction of brand, marketing and creative efforts for a roster of clients, with consultative input from Associate Strategy Director
• Continue to drive brands forward by contributing to internal brainstorming sessions to establish elevated strategies on behalf of clients
• Assist in the development of a variety of strategy-led deliverables
• Stay abreast of industry trends for all owned client industries, as well as relevant marketing, social media and paid media trends
• Identify opportunities to add strategic value, and discuss with cross-functional teams to develop plans accordingly

Ongoing Strategic Support

• Collaborate interdepartmentally, representing the interests of the client's brand to other agency disciplines and partner agencies
• Attend and/or present in client and internal meetings
• Effectively participate and own multiple client engagements at various stages of brand development, brand activation and and go-to-market planning, while producing high quality deliverables

Requirements

• 9+ years of agency or corporate experience in a brand strategy or marketing strategy role
• Exposure to or knowledge of a variety of industries in the B2B and B2C spaces
• Strategic thinking and storytelling with business acumen
• Experience with the core elements of brand strategy, including positioning, brand architecture, name development, messaging and voice
• Ability to design, field and report on a variety of market research methodologies
• Bachelor's degree in marketing, advertising, business, psychology, sociology or related field
• Must be able to maintain a positive disposition in a fast-paced environment and during demanding times
• Independent thinking and task management
• Willingness to challenge traditional thinking and take risks
• Must be driven, understand business goals, and have an entrepreneurial spirit
• Must be located in the United States

Benefits

• Digitally-driven remote working environment, made possible by a transparent and collaborative work culture
• Becoming an integral part of a cutting edge marketing agency
• Working with a talented, passionate, collaborative team
• Casual and flexible working conditions, allowing you to customize your workday
• Excellent benefits including health, dental, vision and 401(k)
• Unlimited time off policy and generous paid holidays

Salary Range: $90,000 - $100,000