Senior Brand Strategist - Client and Gaming (Remote)

Job Details:

Job Description:

Intel's Product Brand Strategy team, part of the global Brand Strategy and Identity group, is seeking a Sr. Brand Strategist to help us connect our customers and end users to our iconic and growing portfolio of client and gaming brands. You will have the opportunity to not only grow and evolve existing global brands, but also to shape the future of Intel's brand by defining and establishing new brands for emerging products, technologies, and programs, including consumer and commercial processors, integrated technologies, software-enabled and software-first platforms, and hypergrowth client areas such as AI, security, graphics, and gaming.

Here at Intel, we believe the world needs technology that can enrich the lives of every person on earth. For over 50 years, our technology has sparked some of the world's greatest innovations and addressed key technology inflection points, and we're just getting started. As we enter the era of distributed intelligence and pervasive computing, Intel will continue to be the catalyst that moves the world forward, where our rich legacy drives our future, and where the pursuit of something wonderful fuels everything we do.

Responsibilities include:

• Create, curate, and manage brand strategy for the client category, inclusive of consumer and commercial CPUs and GPUs, integrated technologies, software-enabled and software-first platforms, and hypergrowth areas such as AI, security, graphics, and gaming
• Effectively manage senior stakeholders across multiple business, sales, and marketing groups to help ensure business alignment and ratification of long-term brand decisions
• Build cross-functional relationships with Intel strategic planners, engineers, developers, product architects, and product marketing to create thoughtful, cohesive brand strategies
• Lead development, validation, and communication of long-term brand value propositions for the client and gaming category, products, and programs
• Drive development of brand naming, architecture, nomenclature, and positioning projects
• Drive strategic decisions around new product brand creation, product brand extensions, product brand hierarchy, and brand segmentation across consumer, commercial, and gaming categories
• Collaborate on the strategy and development of visual identity systems inclusive of physical and digital brand activation
• Educate and influence internal marketing, strategic planning, and business units on the implications of long-term brand strategies and upcoming product roadmaps
• Build a strong link between Intel's product brands and the Intel corporate brand
• Refine, optimize, and leverage ongoing brand analysis for flagship brands like the Intel Core CPU, Intel Arc GPU, Intel Evo platform, and Intel vPro platform

A successful candidate will demonstrate:

• Passion for and working knowledge of client-facing products (from consumer processors to commercial devices to gaming culture)
• Tenacity in driving clarity for a storied and continuously evolving category
• Guides and collaborates with a diverse range of executive-level stakeholders
• Clear understanding of the strategic nature of branding and naming
• Track record of driving data-driven brand decision-making to further strategic goals
• Drives strategic thinking around new and evolving product brands and categories
• Proven skills to influence creative strategy and visual identity systems
• Demonstrated experience and success in working in multi-faceted, cross-functional teams
• Exceptionally strong communication (verbal, written) and organizational skills
• Works equally well in teams and independently
• Instilling a culture of continuous improvement, testing, and problem solving
• Culture of continuous improvement, testing, and deployment of new capabilities
• Experience directing agencies and vendors to deliver results

Qualifications:

You must possess the below minimum qualifications to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates.

Minimum Qualifications:

• 7+ years of experience in brand strategy, brand naming, or brand marketing at a branding agency or in-house at a tech company, with at least 3 years in tech
• 1+ years of experience working on client, consumer, commercial, or gaming brand projects
• 3+ years of experience preparing and presenting to executive-level stakeholders

This position is not eligible for Intel immigration sponsorship.

Job Type:

Experienced Hire

Shift:

Shift 1 (United States of America)

Primary Location:

Virtual US

Additional Locations:

Business group:

Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.

Posting Statement:

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

Position of Trust

N/A

Benefits:

We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock, bonuses, as well as, benefit programs which include health, retirement, and vacation. Find more information about all of our Amazing Benefits here: https://www.intel.com/content/www/us/en/jobs/benefits.html

Annual Salary Range for jobs which could be performed in

US, Colorado, New York, Washington, California:$118,860.00-$196,720.00

Salary range dependent on a number of factors including location and experience.

Work Model for this Role

This role is available as a fully home-based and generally would require you to attend Intel sites only occasionally based on business need. This role may also be available as our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site. In certain circumstances the work model may change to accommodate business needs.