Senior Brand Strategist, Sphere Moments & Partnerships

Who are we hiring?  

The Sphere Marketing team is searching for a Senior Brand Strategist to help define our place in culture, plan year-round activations around key moments, and strategically partner with other leading brands. This person will play an important cross-functional role, working closely with Creative, Social, Comms, Sales, and other teams. 

The Senior Brand Strategist, Sphere Moments & Partnerships will be based in Burbank, CA office and report to the Dir, Brand Strategy for Sphere Entertainment. 

What will you do?  

• Lead ongoing work to define the Sphere cultural calendar including goal definition, overall strategic approach, tiering/prioritization of moments, and selection criteria 

• Partner with the in-house Research team to connect brand and cultural insights, informing how we engage target audiences around key moments. 

• Define a clear brand role for Sphere in major tentpole moments including 4th July, New Year’s Eve, Halloween, and others. 

• Help to architect and plan integrated activations for specific moments in collaboration with Brand Program Manager and cross-functional team. 

• Work closely with Sales and Strategic Alliances to integrate brands and other partners with Sphere-led cultural activations, breaking down traditional B2C/B2B barriers. 

• Participate in brand solutions as/when needed to ensure that exosphere advertisers unlock the greatest value and potential from our platform. 

• Prepare and present reports regularly to senior management and x-functional partners. 

What do you need to succeed?  

• Passion to shape the future of entertainment and a curiosity for how technology will enable new experiences that wow audiences. 

• 8+ years of experience leading brand strategy and marketing initiatives. Entertainment and/or technology brand experience strongly preferred. 

• Experience leading the briefing and development of a wide variety of creative outputs, from brand design, to integrated campaigns, to social content and IRL experiences. 

• Excellent communicator, able to clearly articulate strategic insights and ideas, with a proven ability to guide and inspire creative partners. 

• Able to work effectively in a fast paced, dynamic environment, with flexibility to pivot plans as business needs change and opportunities arise. 

• Highly collaborative with infectious enthusiasm and openness to new ideas/solutions. 

• Strong organizational skills with an ability to prioritize and manage workload.  

• Accountable and detail-oriented, from planning to execution and analysis of results. 

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