Senior Business Analyst

WHO WE ARE:

At RAPP, with unrivaled depth of expertise in first-party data, we’ve been observing and cataloguing real people’s lives for 50 years. In today’s world the balance of power has shifted and customers are in control which is why we put people and their preferences at the heart of the brand experience through the discipline of CMR – Consumer-Managed Relationships. We create marketing that matters and RAPP’s expertise in data and marketing sciences gives us and our clients actionable human insight - an incredible understanding of genuine motivations, observed transactions and actual interactions. Our process reflects how real people think; we balance the left brain and the right – and we do our best work when we bring Precision and Empathy into balance.   Building on our data foundation, RAPP delivers a range of capability across social, digital, customer experience and technology. RAPP is part of the global network Omnicom and is part of the DAS Group of Companies.  To learn more, visit www.rapp.com

The RAPP team in Chicago is an integral part of Team DDB, am integrated agency team created by Omnicom to develop and deliver state-of-the-art marketing solutions geared towards recruiting best-in-class candidates for the US Army. We are building a modernized platform to target, attract, manage and nurture prospects interested in joining the US Army via state-of-the-art customer experiences, as well as bolster the strength of the mission critical organization protecting our borders. We’re building and configuring marketing technology and communications to drive personalization across the entire recruitment journey.

HOW WE DO IT:

At RAPP we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.

Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers. We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly, we value every individual’s wellbeing.

YOUR ROLE:

As a Business Analyst, you will support experience management and optimization efforts via detailed investigations and gap assessments with the goal of improving business performance and user experiences. You will partner across multiple disciplines to do deep discovery work into systems and processes to help identify optimal solutions for our clients. You will document use cases and business requirements for your assigned projects which will then be translated into functional requirements by Product Managers.

YOUR RESPONSIBILITIES:

• Study business processes and analyze existing systems, procedures and documentation for assigned projects.
• Create detailed systems/data/process flow diagrams to show the current state and opportunities for improvement.
• Capture business requirements and user needs via stakeholder interviews.
• Work with Strategy and UX teams to document use cases for desired experience.
• Work with Product Managers to assess feasibility, gaps and dependencies.
• Conduct meetings to collaborate on ideas, present findings, and make recommendations to internal and external stakeholders.
• Work effectively with both technical and non-technical team members.
• Be accountable for the successful completion of all aspects of assigned project work.

REQUIRED SKILLS:

• Bachelor’s degree or equivalent experience in related field.
• 5+ years of overall work experience or relevant educational qualifications.
• 1-3 years of relevant experience as a business analyst or systems analyst.
• Experience in digital marketing, contact center, CRM, or technical writing a plus.
• Able to thrive independently given direction and objectives.
• Analytical, critical thinking and problem-solving abilities.
• Adaptable and capable of working in fast-paced environments.
• Excellent oral and written communication skills. Ability to compile, organize and synthesize large amounts of information.
• Experience with business planning tools such as Jira and Confluence, and process mapping tools such as Miro, Lucid Charts, Visio etc).
• Military or government experience a plus.

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.