Senior Business Analyst - Media

A recognized media organization in mid-town New York is seeking a seasoned Senior Business Analyst to support a major newsroom transformation initiative. This role will focus on operational and editorial analysis contributing to the rollout of new tools, workflows, and data-driven decision-making processes. About the Opportunity: • Assignment Length:Long-term contract • Setting:hybrid role in NYC with on-site presence as needed, especially during the initial phases Key Responsibilities • Conduct deep operational analysis across editorial and technical workflows. • Map current processes and identify inefficiencies and duplication of efforts. • Collaborate with stakeholders from field operations to senior executives. • Develop data stories and presentations to communicate findings and recommendations. • Support the rollout of newsroom tools and workflows through 2026. • Work closely with program leads and project managers to define and track KPIs. • Participate in hybrid Agile/Waterfall project environments using JIRA. • Shadow operations and translate observations into functional requirements. Qualifications • 10+ years of experience as a Business Analyst, preferably in media • Strong skills in process mapping, data storytelling, and presentation building. • Proficiency in Excel, Power BI, and familiarity with Tableau. • Comfortable working in Agile/Waterfall hybrid environments and using JIRA. • Excellent communication skills and ability to interact with senior leadership. • Self-starter with the ability to ask smart questions and work independently. • Experience in business transformation or operational efficiency projects is a plus. • Media industry experience or technical aptitude to understand media workflows preferred.