Senior Campaign Manager - Google PLA

What’s Editorialist?

Editorialist melds personal styling, editorial content, and shopping into one seamless digital experience powered by proprietary technology and e-commerce tools.Editorialist.com, our media property, delivers sophisticated content and commerce to aspirational and affluent consumers. Our stories connect readers with bespoke product and service solutions for fashion, accessories, beauty, and wellness needs. The cornerstone of our tech platform—the Editorialist app—blends content, digital services, and e-commerce for our elite clientele, individuals with an average net worth in excess of $550 million. Our co-founder and CEO Rafael Ortiz previously co-founded NexTag, the largest comparison shopping site for products and services, and was responsible for marketing and business development until its sale for $1.2 billion.

PLA Campaign Manager

As Campaign Manager, Google PLA you will be responsible for owning and running Google PLA campaigns and increasing conversions, and website traffic, lowering the bounce rate and overall, bringing a relevant audience to the website. .. Your mission is to acquire new customers through these campaigns and ultimately scale and run these to target the top 2% UHNW users.

* Manage, review, and perform daily account responsibilities associated with Google PLA Campaigns.

* Research and optimize the strategy and implementation based on relevant industry sources and by connecting regularly with the assigned Google rep.

* Provide recommendations and execute strategies for campaign structuring, targeting etc.

* Provide recommendations and execute strategies for feed quality improvement on google merchant center.

* Provide learnings and recommendations on how to improve the overall website conversion rate.

* Provide oversight and work closely with the other team members to meet goals.

Professional Competencies

• Growth Hack mindset.
• Passion for Search and internet marketing.
• Outstanding ability to think creatively, and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

Professional Skills & Qualifications:

• No less than 3 years experience in Google Product Listing Ads(PLA).
• B.Tech. from a Tier 1 Institute.
• Proficiency in MS Excel and Powerpoint.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Experience working with popular ad platforms (Google, Facebook etc).
• Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.

Benefits:

Salary - Best in industry.

Medical Benefits

Weekends Off.

Retiral Benefits.