Senior Campaign Strategist (Advertiser Success)

We are seeking a mid-level Campaign Strategist to join our Advertiser Success team. This role is pivotal in developing and executing strategic advertising campaigns that align with our clients' acquisition goals while maximizing revenue across our partner network. The ideal candidate will have a strong analytical background a strategic mindset and experience in performance marketing.

What You'll Do:

• Develop and implement comprehensive campaign strategies for a diverse portfolio of advertisers.
• Collaborate with internal teams to optimize ad placements and increase engagement.
• Make data-driven adjustments to meet client objectives.
• Providing strategic insights and performance updates to top clients as well as clients still in growth mode.
• Understand clients' business goals and translate them into actionable campaign strategies.
• Assess the downstream quality of acquired users by monitoring retention and lifetime value metrics.
• Excellent at cross-team collaboration.
• Coordinate with the Data Science and Product teams to refine targeting algorithms and attribution models.
• Analyze campaign data to identify trends opportunities and areas for improvement.
• Prepare and present regular performance reports to clients and internal stakeholders.

• Bachelor's degree in marketing business or related field.
• 2+ years of experience in digital marketing preferably in a performance-based environment.
• Familiarity with cohort analysis retention metrics and lifetime value frameworks --or a demonstrated ability to learn them quickly.
• Strong analytical skills with proficiency in data analysis tools (e.g. Excel SQL Tableau).
• Experience with AI.
• Excellent communication and interpersonal skills.
• Ability to manage multiple campaigns and clients simultaneously.
• Familiarity with post-transaction advertising platforms is a plus.

About Us

Fluent Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory robust first-party data and proprietary machine learning Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010 Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit:https://www.fluentco.com/

At Fluent we like what we do and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition we offer a fully stocked kitchen catered breakfast and lunch and our office manager keeps the calendar stocked with activity-filled events. When we are not eating working out or planning parties Fluent folks can be found participating in recreational sports leagues networking with She Runs It and bonding with across teams during quarterly outings to baseball games fancy dinners and pizza-making classes. And we have all the practical benefits too…

• Competitive compensation
• Ample career and professional growth opportunities
• Health dental and vision insurance
• Pre-tax savings plans and transit/parking programs
• 401K with competitive employer match
• Volunteer and philanthropic activities throughout the year
• Educational and social events
• The amazing opportunity to work for a high-flying performance marketing company!

Salary Range: $115000 to $130000 - The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location experience and performance.

Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text other domains etc) should be ignored.

Fluent participates in the E-Verify Program. As a participating employer Fluent LLC will provide the Social Security Administration (SSA) and if necessary the Department of Homeland Security (DHS) with information from each new employee’s Form I-9 to confirm work authorization. Fluent LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (§ 274B) of the Immigration and Nationality Act (INA) 8 U.S.C. § 1324b.

What We Do

Fluent Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory robust first-party data and proprietary machine learning Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010 Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit https://www.fluentco.com/.

Why Work With Us

We embrace challenges and welcome every opportunity to make our tomorrow selves proud. As we continue to evolve and grow we dedicate ourselves to fostering an inclusive work environment where diversity is celebrated and each person adds a fresh perspective to our business and culture.

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