Senior Category Brand Manager

Our organization is a leading consumer electronics manufacturer, distributor, and eCommerce business with over 2,000 products within 15 leading national brands (like Car & Driver, Perry Ellis, Coby, Charge Worx and Epilady). Currently our primary product categories include Personal Care, Audio, Charging, Smart Home, LED, Gaming, and Wellness. Fesco is headquartered in Brooklyn, NY with a footprint that also includes offices and operations in Shenzhen China.

Our Senior Category Brand Manager is primarily responsible for the strategy, development, pricing, and overall promotion of a product category within consumer electronics to maximize consumer appeal and optimize retail sales. (Please not that this position is fully on-site in Brooklyn New York. Please also note that this position does not come with the budget for any candidate relocation or work visa sponsorship.)

Key Duties include:

• Devising long-term development strategies for product categories
• Conducting extensive market analysis and research to identify industry / consumer trends, insights and opportunities
• Create product assortment / lines
• Forecasting product demand, and determining product positioning
• Planning and preparing product lines for upcoming seasonal market opportunities
• Advising multiple teams on branding strategy and ensuring a cohesive team approach to brand alignment
• Collaborating with Design, Sales, and Sourcing to develop their brand strategy.
• Managing projects through various stages of development
• Managing budgets to support branding efforts and maintaining relationships with company stakeholders
• Develop, implement and execute marketing initiatives and activities for specific brands
• Developing exit strategies for unsuccessful products
• Foster trust relationships with vendors to achieve better pricing and quality of services
• Placing appropriate orders to ensure product availability that meets consumer demands
• Liaising with Senior Management, Product Development & Sourcing and Marketing teams to determine competitive pricing and promotional activities of a product category
• Collaborate with buyers and merchandisers to expand product categories
• Make forecasts for product demand to ensure the sustainability of inventory
• Assume responsibility of budget development and revenue for category

Minimum Requirements:

• Bachelor's degree in Marketing or a related field (Masters degree a plus)
• 10+ years of professional experience in consumer electronics as a Category Brand Manager, with expert knowledge of consumer electronics, category management, consumer marketing and sales principles
• Extension work experience with Chinese companies and suppliers
• Proficiency in data analysis and forecasting methods
• An analytical mind with a strategic ability
• Excellent communication and people skills
• English required; Mandarin a plus