Senior Channel Marketing Manager

Responsibilities:

• In collaboration with the global channel marketing team,local channel sales account team and field marketing team, develop quarterly and yearly multi-channel marketing plans for the Americas region (including the US and Canada) to increase partner awareness and drive demand of Promethean hardware, accessories, and SaaS offerings in Pre-K-12 education, higher education, and business sectors. 
• Work with the global channel campaign manager to publish campaign plans, consolidate calendars, and manage budgets. 
• Work with the global channel campaign manager to implement email nurture campaigns to support growth and retention of channel partners. 
• Work closely with internal cross-functional teams to ensure alignment on product launches and updates, incentive programs, and promotional campaigns. 
• Support partner enablement through joint GTM planning and campaign implementation. 
• Organize and lead live, virtual, and hybrid channel partner training events, working with global channel campaign managerto ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates. 
• Set OKRs and KPIs, forecast, measure, analyze. and report on impact of programs and events, and overall partner engagement. 
• Proactively engage with channel sales and Americas field marketing teams to coordinate, communicate, and optimize the impact of global, regional, and local marketing activities and communications. 
• Provide logistical support to ensure partners can successfully demonstrate and promote Promethean technology at their field events.
• Support channel partner marketing activities built to expand knowledge, partner retention, and advocacy.
• Coordinate the delivery of partner enablement tools for product launches or releases. Communicate and educate the channel sales and Americas field marketing team regarding new and planned marketing activities and programs. 
• Manage resources on the Partner Portal and evaluate levels of engagement with content. 
• Manage assigned budget and ensuring spend is in line with plan. 

Skills and Experience

• Experience in partner relationship management, working with channel sales, running events and marketing campaigns targeting business partners.
• Strong understanding of partner ecosystems and experience working with different types of partners.
• Experience in creating and delivering partner enablement programs and resources.
• Analytical mindset with the ability to measure and track the success of partner marketing campaigns.
• Possess excellent time management skills with the ability to handle multiple projects simultaneously, prioritizing workloads to meet competing deadlines. 
• Strategic thinker and quick learner, with attention to detail and a curiosity for continuous learning
• Strong writing, presentation, relationship-building, and communication skills with the ability to collaborate effectively with internal teams and external partners.
• Innovative, resourceful, and creative program and project management. 
• Ability to make recommendations and pivot quickly based on insight, experience, and data. 
• Highly motivated and able to respond to new and changing requirements. 
• Experience in edtech and/or SaaS space is a plus. 
• Knowledge of Salesforce, Pardot, Vidyard, and WordPress or similar platforms is advantageous