Senior Channel Marketing Specialist, Direct Marketing - US Remote

Our Team:
Vista's Customer Experience and Marketing organization serves, inspires, and delights customers - and helps others in our organization do the same. From the simplest interaction on our website to how people take in our advertising and communications, we are obsessed with delivering value. We know our customers' needs, and we strive to exceed their expectations. Touching every element of the business, we're here to grow and build the Vista brand, reach new audiences, and offer the best possible experience for every customer. As a Senior Channel Marketing Specialist, you would be joining the global email marketing team within Vista supporting the North American market. This role is responsible for developing creative email campaigns and channel strategies that increase long-term customer value and support overall business objectives.
What You Will Do:

• Lead the email schedule planning process for North America, ensuring alignment with company objectives and priorities while obsessing over our customers and creators.
• Act as the primary point of contact and strategic partner for the North America go-to-market team, collaborating closely to support campaign plans, refine offer strategies, and optimize based on performance data and insights.
• Monitor key email metrics, such as open rates, click-through rates, conversion rates, and profitability, to craft insightful reports on email performance, using data-driven analysis to inform future strategies and initiatives.
• Design and implement A/B and multivariate test plans to elevate email performance, lead all aspects to ensure the success of each test, and conduct thorough test analysis to advise next steps. Follow-through on recommendations to ensure test findings are used to grow channel performance.
• Effectively brief email channel requirements to the creative team based on individual campaign needs.
• Provide creative feedback through both live sessions and asynchronous review, using channel expertise to provide valuable input and ensure alignment with strategic objectives.
• Conduct quality assurance checks on all email assets to ensure accuracy, functionality, and brand consistency, reflecting our commitment to delivering amazing results together.
• Stay up to date with email marketing best practices to drive innovation and enhance customer experiences.
• Collaborate cross-functionally with the global email team, analytics, project management, go-to-market, creative, and technology groups to conceptualize, develop, and implement comprehensive email marketing strategies that engage customers effectively.

Your Qualifications:
At Vista, we are striving to hire individuals that add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply-even if you feel that you don't meet the exact requirements or have the same qualifications. You might be a great candidate for this or other opportunities.

• Minimum of 2 years marketing experience (email marketing a plus)
• Committed to a customer-first approach, consistently prioritizing customer needs and satisfaction in decision-making and strategy.
• An analytical approach, skilled in interpreting data, deriving insights, and making informed decisions and recommendations based on data.
• Clear and effective communication skills, with proficiency in articulating ideas and information both in writing and verbally.
• Strategic and analytical problem solver, capable of orchestrating successful marketing campaign executions with a focus on outcomes.
• Detail-oriented and organized, with a talent for juggling multiple priorities without compromising quality, and a demonstrated ability to work independently.
• Demonstrated success in crafting and rolling out marketing strategies and campaigns that achieve objectives.
• Bachelor's degree or equivalent experience in Marketing, Business, Economics, or a related field

Nice to Have:

• Understanding of email marketing fundamentals, such as segmentation, personalization strategies, and A/B testing techniques.
• A passion for tackling challenges and a curiosity for discovering innovative solutions.
• Experience using reporting and analytics tools like Looker or Tableau.
• Aptitude for creative thinking and problem-solving.
• Experience in evaluating campaign creative and providing constructive feedback to design teams based on best practices and subject matter expertise.

Why You'll Love Working Here:
There is a lot to love about working at Vista. We are an award winning Remote-First company. We're an inclusive community. We're growing (which means you can too). And to help orient us all in the same direction, we have our Vista Behaviors which exemplify the behavioral attributes that make us a culturally strong and high-performing team.
About Us:
Vista is the design and marketing partner to millions of small businesses around the world. For over 20 years we've been inspired by small businesses, and we work incessantly to deliver solutions to their evolving needs. VistaCreate, 99designs by Vista and VistaPrint, all under the parent brand Vista, represent a full-service design, digital and print solution, elevating small businesses' presence in physical and digital spaces and powering them to achieve success. Vista is focused on making great marketing and design accessible to every small business owner, allowing them to create a cohesive brand image for use in-store, online and on-the-go.
Commitment to Diversity, Equity, & Inclusion:
Vista exists to help our customers live their dreams. Each dream is unique - and the Vista team needs to be as well. We believe in the unique contributions of everyone within a diverse global organization. We are collaborative, inclusive, and innovative. We strive to role model and live an inclusive culture of fairness, respect and belonging for all. And we work together to empower each other, creating a space in which each of us can spark our next great idea.
Equal Opportunity Employer:
Vista, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases, we strive to do more than the law requires.
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