Senior Communications Manager

Directs the development of company market requirements for specific product(s) or product line(s), including product strategy definition, requirements analysis, and pricing. Monitors the development of business plans, assesses market penetration, and product positioning to drive competitive advantage, revenue and market share. Reduces broad concepts and business strategies into structured product marketing plans. Oversees market research, monitors competitive activity, and identifies customer needs. Establishes pricing strategies and develops marketing tools for successful product introductions. Communicates customer feedback to engineering, manufacturing and sales to enhance existing product(s) or product line(s). Leads new product definition and business plans with joint departments. Selects, develops, and evaluates personnel to ensure the efficient operation of the function. Employees matched to this job family should have responsibility for managing people in addition to product responsibility. Those employees who have individual contributor responsibility for product marketing should be matched to Product Marketing. Those who manage product design should be matched to Product Management.