Senior Content Analyst

Are you excited by the opportunity to bring your content marketing analytics experience and positive vibes to a world-class company that is market-leading for both content and technology?

Would you like to join an organization that is consistently recognized as a 'Top Employer to Work For' across a broad range of categories, such as Culture, Work-Life Balance, Diversity & Inclusion, Opportunities for Women, Social Impact, Volunteerism?

About the Role

The Senior Content Analyst is responsible for delivering actionable insights into the effectiveness and quality of key content marketing assets, plans, and campaigns. This role supports the Content Marketing Center of Excellence (CMCoE) and helps the team make data-driven decisions when creating content strategies and plans. The Sr. Content Analyst will also be called upon to communicate these results to stakeholders and provide suggestions based on their findings to influence business decisions.

Note: This is a Hybrid role (*mix of working from home and in-office) and candidates can be based near either of these Hub office locations: Dallas Metro area (Carrollton), Minneapolis Metro area (Eagan).

In this Senior Content Analyst opportunity, you will:

• Create and deliver content marketing reporting both from existing tools (e.g., Tableau, Adobe Analytics) as well as self-generated
• Participate in the testing of new content best practices and initiatives to drive future innovation and growth
• Process and extract insight from marketing, digital data, and other sources to drive decision making within the CMCoE
• Produce reporting that consolidates results across specific content packages used to drive customer action as part of marketing campaign motions
• Lead and maintain an accurate, holistic view of content marketing business performance reporting across key campaigns - look for actionable insight (or predictive insight) rather than simply reporting on what happened already
• Actively identify and participate in driving increased data quality and efficiency improvements, standardization, and business system enhancements
• Learn and develop insights into customer behaviors from content data

About You

You could be a fit for the Senior Content Analyst if your background includes:

• Bachelor's degree required; degree in Marketing or Analytics preferred
• 3 or more years of professional content marketing, operations, and/or marketing analysis experience
• Strong technical skills including Microsoft Office Suite (especially Excel), Adobe Analytics, Google Analytics, Tableau
• Excellent written and oral communication skills
• Curious, adaptable, self-starter
• Knowledge of professional services industry, especially legal or tax, is a plus
• Ability to turn data into actionable insights
• Strong ability to prioritize, complete tasks independently with a high degree of accuracy, work with attention to detail, and deal with ambiguity
• Skilled in navigating complex organizations, systems, and processes, distilling complexity into digestible reports, and communicating to stakeholders
• Knowledge and understanding of key content marketing tactics and KPIs

What's in it For You?

At Thomson Reuters, our people are our greatest assets. Here are some of the benefits we offer for your personal and professional growth:

• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Days Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking.
• Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
• Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.
• Hybrid Work Model: Currently, the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines.

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COVID-19 Vaccination Status Information Requirement (US employees only):

Thomson Reuters is committed to ensuring the continued safety of our employees in regards to Covid-19. While vaccination is not required for consideration or employment at this time, to inform our site planning and policies, we require all Thomson Reuters employees to verify their vaccination status upon starting with the Company.

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 25,000 employees across more than 75 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on https://thomsonreuters.com.