Senior Content Designer

Blink is the user experience firm for the world’s leading companies. We use evidence-driven design to create products that people use, love and remember. With studios in Boston, New York, San Diego, San Francisco, and Seattle, Blink brings over two decades of experience to research, design, and strategy for clients such as Amazon, Facebook, Microsoft, NASA, Starbucks, and USAA.

This opportunity is a part of Blink's Embedded practice which supports long-term opportunities with some of Blink’s largest client partners.

Duration: Ongoing, long-term

Location: Bellevue, WA (hybrid)

Overview

• In this role, you will tap into your passion for storytelling and communicate to our customers throughout the product lifecycle. You will own the development and execution of program and product content strategy to support high-visibility initiatives and will be responsible for articulating how the strategy will improve our customer experience. Key to the role is constant optimization of the content strategy across multiple channels. You will deliver a strong pipeline of high-value, relevant and engaging content that strengthens and elevates our brand's profile across customer segments.




• As a Senior Content Designer, you seek out and rely on user behavior research, usability studies, and competitive gap analysis, to create content that incites action. The successful candidate excels in a fast paced, agile environment and has an overwhelming bias for action. This role collaborates on planning and execution with designers, product, and others across Marketing teams. As an integral part of our storytelling process, you’ll work on a wide range of tasks, from strategizing new content and bringing it to life, to writing UX microcopy and ensuring consistent tone and voice across all our platforms.

Responsibilities

• Work closely with UX, Product, and Marketing cross-functional team members to ensure seamless user experiences that reflect brand, values, tone, and the customer.
• Write UX copy for mid-to-high complexity projects, communicate complex product features and benefits in clear language to help customers understand our products and services.
• Be a champion for the customer and work to find the happy medium between business goals and customer needs.
• Participate in user experience research and use both qualitative and quantitative insights and business analytics to drive insights and feedback to iterate and improve content and create solutions.
• Guide the development and optimization of content to achieve specific goals and address customer needs.
• Identify and champion the most efficient content workflows possible.
• Organize existing content, create guidelines for future content, and ensure that all content aligns across channels.
• Audit content to identify strengths and weaknesses in order to optimize content strategy and performance.

Qualifications

• Bachelor's degree in English, Communications, Journalism, Psychology or related field
• 5-7 years of experience in an agency or corporate environment, with formal copy training and a strong portfolio
• Experience collaborating with internal cross-functional partners to write, edit, develop or plan online and retail content
• Background in copywriting, either at an agency or in-house
• Background in working through ambiguity and executing complex projects
• Ability to balance design quality with business and customer needs

Blink is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability.