Senior Content Marketer

Company Description

Discover Your Path at Keypath!

About Us:

At Keypath, we invite you to be part of something transformative. As a global EdTech leader, we collaborate with prestigious universities to create and deliver online education solutions that tackle global social and economic challenges head-on.

Join our dynamic, fast-growing international team that thrives on collaboration, innovation, and lifelong learning. With offices in Melbourne, Sydney, Chicago, and Kuala Lumpur, we are truly a global company. Today, we're a family of over 700 passionate "Keypathers" worldwide.

Work Anywhere:

At Keypath Education, flexibility is our strength. We put our people first, allowing you to choose where you work – from home, in the office, or both.

Job Description

The Senior Content Marketer develops and oversees marketing content strategies and deliverables – including but not limited to blog articles, social media posts, web copy, ad creatives, brochures, and videos – for our partner universities.

They work closely with Marketing Managers, SEO and PPC Specialists, Content Producers (internal and external), Sales, and the Content Manager to ideate, execute, and manage content plans and roll-outs, ensuring the output meets the designated objective and performance targets; aligns with each partner’s messaging and creative strategy; is delivered on time; and, maintains high quality standards.

The Senior Content Marketer's core responsibilities include conducting product, market, and creative research; creating briefs and written content pieces; formulating messaging and creative strategies; and, managing various deliverables. They keep up to date with content best practices in digital and traditional marketing; champion innovation and continuous improvement; and, are confident brand and product guardians.

Their work drives website traffic and rankings, increases follower count, builds brand trust, and crucially, helps consumers find the products that fit their needs.

This role requires someone with:

• Excellent conceptualisation and comprehension skills
• Demonstrated copywriting and editing expertise
• Proven experience in strategising, executing, and managing multi-format content
• The agility to shift between different brand voices and content types
• An eye for detail, design, creativity, innovation, and spotting new opportunities 
• Exceptional time- and project-management skills
• Great communication and collaboration skills
• The ability to work with a high level of autonomy
• A strong work ethic

Key Accountabilities: 

• Leads the development and execution of content strategies and deliverables across partner universities for existing programmes and new launches
• Manages and contributes to the production of high-quality and high-performance marketing assets, including but not limited to websites, brochures, SEO-driven blog articles, social media, paid media ads, EDMs, and videos
• Conducts product, market, and creative research to provide a foundation for content production
• Creates clear and comprehensive briefs for Content Producers (internal and external) to execute on
• Develops marketing blueprints to establish target personas, messaging and creative direction, and product and brand identity and USPs
• Writes persuasive marketing copy and sources design references
• Ensures deliveries are always on time and up to standard
• Champions innovative approaches and continuous improvement in content production
• Collaborates with internal and external teams to deliver on content requests
• Analyses and acts on content performance reports and feedback, and monitors content performance
• Other duties as assigned

Qualifications

 Experience

• 6+ years’ professional experience in:
  • Developing and leading content strategy
  • End-to-end content execution for copy and design work
  • Social media strategy and management
  • Copywriting and editing
  • Marketing project management
• Bachelor’s degree in marketing, Communications, Journalism, Public Relations, or a related field (favourable)
• Experience in using various content management systems
• Experience in leading and mentoring project and creative teams
• Advanced working knowledge of and experience in using Google Analytics, Facebook, and LinkedIn to monitor and analyse content performance
• Proficient in digital marketing terms and content performance metrics to meet strategic goals
• An understanding of the higher education sector (favourable)

Skills and Competencies

• Excellent conceptualisation, comprehension, and executional skills
• Highly proficient in the English language; proficiency in Bahasa Malaysia and Chinese a plus
• Demonstrated copywriting and editing expertise
• Proven experience in strategising, executing, and managing multi-format content
• The agility to shift between different brand voices and content types
• Innovative and strategic thinker, with a knack for spotting new opportunities
• Great communication and collaboration skills
• Able to work with a high level of autonomy
• Excellent at managing conflicting priorities and multiple tasks while meeting tight deadlines
• Strong people- and project-management skills
• Detail-oriented, with a keen eye for design
• A strong work ethic and quick learner
• Proactive, curious, flexible, strategic, and a team player

Additional Information

*Please send in (or link to) your portfolio together with your application. 

**Due to the high volume of applications, only shortlisted candidates will be contacted. Thank you for your understanding.