Senior Content Marketing Manager

Reporting to the Global Marketing and Communications Director in London, the Senior Content Manager will oversee the content strategy and develop creative content solutions to support marketing efforts that boost brand awareness, increase market share and drive qualified leads for sales.

As the leader of our content function, you will work closely across business units and with internal thought-leaders to establish industry leadership, enhance our online presence and captivate our target audience.

This collaborative leader should possess outstanding content creation and strategy skills and understand how to motivate a team to produce exceptional written work to drive lead generation and brand awareness. They should have experience in aligning marketing campaign strategies and sales enablement tactics to meet our wider commercial goals.

The right candidate should be able to plan a longer-term content strategy but react nimbly as new opportunities arise, whilst also leveraging data to drive decisions.

Key responsibilities

• With the Head of Marketing, develop, execute, measure and optimize a global top of the funnel content strategy that is built to deliver business results
• Lead of team of 2, with shared reporting for another 2 content executives in APAC
• Develop strong relationships with key thought leaders, industry analysts and sales enablement executives to build content that connects with our target audience
• Own and manage the global content marketing calendar to align with business objectives
• Build a strong campaign strategy and mentor your team on best practices and testing/optimisation techniques to improve performance of programs and tactics

• Orchestrate all content activation initiatives, partnering with Product, Events, Digital, Research and Sales teams to deliver content
• Create a culture of positivity and learning, developing and growing the team members capabilities and careers
• Partner with Head of Marketing to develop rollout plans for key content pieces to increase internal awareness and external promotion
• Partner with Head of Digital to optimise online and social strategy in support of content plans
• Report on the success of campaigns to measure against global marketing goals

• Partner with the Head of Events to advise on regional content marketing strategies
• With the Head of Marketing Delivery, establish performance goals using a data-based approach to content optimisation and planning
• Recommend, gain alignment to and effectively manage the annual content marketing budget

Requirements

• At least 7 years of experience in developing and delivering content and marketing campaigns with proven results
• Proven ability to lead a team and develop a content marketing plan within a B2B landscape
• Bachelor's degree or higher-level degree
• Experience working cross-functionally with product, digital, media and event marketing teams
• Highly adaptable and always looking for opportunities to engage with our audience to balance both evergreen content and timely content
• Excellent project management skills with experience managing stakeholders across departments and success in aligning strategies
• Ability to map content to the buyer's journey
• Deep knowledge of SEO strategies and tactics
• Excellent written English and a keen eye for editing
• Experience with marketing tools like Marketo, Google Analytics, Salesforce, Moz, etc.
• Flexible work hours given our headquarters are in London with offices across the world

Benefits

Why work for Euromonitor?

Our values

We act with integrity

We are curious about the world

We are stronger together

We seek to empower

We find strength in diversity

International: not only do we have a very multinational workforce in each office but we are all dealing with our 15 offices worldwide on a daily basis. With 15 offices globally there are regular opportunities for international transfer.

Hardworking but sociable: our staff know how to work hard but also how to enjoy themselves! We pride ourselves on creating an appropriate work-life balance, with flexible hours and regular socialising including frequent after work meet ups, summer and Christmas parties and a whole range of sports and other groups to be involved with.

Committed to making a difference: We think that people are looking for something worthwhile in a company beyond the workplace. Our extensive Corporate Social Responsibility Programme gives each member of staff two volunteering days a year in addition to holidays. It sees us reaching out into the local community with our mentoring, group volunteering, and fundraising initiatives as well as supporting international charities through our website sales, matching staff sponsorship fundraising, and carbon offsetting all our flights, amongst many other activities.

Excellent benefits: we offer highly competitive salaries, enhanced healthcare and pensions, plus generous holiday allowances and in many offices a Core Hours policy allowing flexible start and finish times to each day.

Opportunities to grow: we offer extensive training and development opportunities at all levels. The vast majority of our managers and directors have been promoted from within and many have moved across departments as well as upwards. We pride ourselves on identifying and rewarding talent.

Equal Employment Opportunity Statement: Euromonitor International does not discriminate in employment on the basis of race, colour, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability and genetic information, age, membership in an employee organization, or other non-merit factor.

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