Senior Content Marketing Manager

Who is Optera?

We build software to help the world’s largest companies stop climate change. Our market-leading products provide companies with the tools and insight they need to reduce the environmental impacts of their businesses, supply chains, and products. We are backed by some of the most respected US-based venture capital firms and have a robust client list, including leading Fortune 500 companies such as Dell, Cisco, HPE, Williams-Sonoma, and Target.

What problem are we solving?

In short, Optera is the data solution to stop climate change. Major corporations are the largest source of carbon emissions. Across the globe, companies are responding to pressure to address climate change by setting goals to aggressively reduce emissions by 2050. Our software enables corporate teams to collect, manage, and analyze emissions data across their operations, supply chain, and products, all with the aim of achieving their goals and halting Climate Change.

Why work at Optera?

Our team dedicates our skills, talents, and time to make the world a more sustainable place for future generations. We have a collaborative and dynamic culture where everyone plays a critical role and has room to learn and grow. Balance between work and life is key to our success, and we provide our teammates the flexibility, space, and support to thrive personally and professionally.

Why this opportunity?

Optera is growing faster than ever and we are rapidly expanding our market leading product and services. We are looking for a Senior Content Marketing Manager to help tell Optera’s story, by leading a content program that builds brand awareness and thought leadership across our industry and target market. Join us on our journey to deliver the best sustainability management software in the world.

The role and responsibilities

• Lead the development of Optera’s editorial strategy and content calendar to drive brand awareness, thought leadership, website traffic, and qualified sales leads
• Produce and maintain engaging marketing content and programs, including whitepapers, blog posts, webinars, videos, and case studies
• Monitor and optimize for KPIs related to content engagement, SEO, and conversion
• Build strong relationships with internal and external subject matter experts to understand our target audience and inform Optera’s thought leadership in the market
• Manage budget and relationship with external PR agency and other agencies/freelancers for content creation as needed
• Stay up-to-date on best practices and share new ideas for how to tell Optera’s brand story and reach its target audience
• As an early member of the growing Marketing team, help shape the direction of the marketing function and team at Optera

Your qualities

• Excellent communicator (written and verbal), with proven ability to tell compelling and clear stories about technical or complex topics
• Organized and detail-oriented, with a proven ability to independently manage a wide range of varied projects at once
• Self-directed and excited to build and manage new programs from scratch
• Curious and motivated to quickly learn and develop new subject matter expertise and skills
• Committed to upholding strong values and principles in the workplace, and maintaining a supportive, collaborative, and fun work environment
• Interest in sustainability and being part of the climate change solution

Your qualifications

• Multiple years of experience in content marketing, both producing content and setting strategy
• Prior experience adopting a brand voice and bringing it to life across multiple mediums
• Strong knowledge of SEO best practices
• Experience reporting on the impact of content marketing efforts and interpreting data to inform decisions

Nice to have

• Experience writing for an enterprise business audience
• Experience marketing software/SaaS products
• Prior experience in a small, growing marketing team or high-growth startup
• In-depth knowledge of Wordpress, Google Analytics, Ahrefs, Hubspot, and Google Search Console
• Graphic design and video editing experience
• Prior experience in environmental or adjacent industries

Commitment to Diversity and Inclusion

Optera is committed to creating a diverse environment that is safe and welcoming to all. We are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We take this very seriously and expect that you do too.

Benefits

• Unrestricted PTO and flexible work schedule
• Recharge Fridays: Every other Friday off
• Health insurance including dental and vision
• Short and Long term Disability Insurance
• 12 weeks maternity/paternity leave (8 weeks paid)
• Wellness budget
• Budget for home/office workstation
• Professional development budget
• 401k with 4% company match and ESG investment options
• Company-wide Bonus program 
• Colorado Eco-pass (regional bus pass)

Location: Remote (US and Canada) with optional office in Boulder, Colorado

Position: Full-time

Base Salary: $115,000 - $130,000 USD ($140,000 - $170,000 CAD) plus bonus and option of equity