Senior Content Marketing Manager

The Role

We’re looking for a passionate senior content expert with B2B editorial experience to spearhead content for our key buyer personas: benefits teams and benefits consultants. You'll have a strong healthcare understanding with particular expertise in HR benefits and/or health care consulting domains. Ideal candidates will excel at keeping up with industry trends client needs educational topics and mental health issues. As an 'Editor-in-Chief' you'll manage external contractors while consulting with our Clinical Strategy & Research Sales and Partnerships teams to create and distribute high-value content.

This role within our high-performing Demand Generation team is key to scaling Modern Health. You'll execute the content roadmap distribute assets to internal and external stakeholders and be accountable for results. A highly organized self-starter driven by impact you will report to our Director of Demand Generation.

This position is not eligible to be performed in Hawaii.

What You’ll Do

• Lead content creation : Research interview subject matter experts and develop relevant compelling content; you’ll lead the creation of primary and derivative assets across our buyers' journeys to fuel campaign-related needs including account-based marketing (ABM) SEO/digital authority social media integrated campaigns with benefits consultants/health plans and evergreen nurture programs

• Manage content lifecycle : Ideate write edit review (with an eye for health data accuracy) and distribute final assets; you’ll have a dedicated content budget to hire a team of content contractors to help scale yourself

• Be an editorial powerhouse : Develop whitepapers eBooks email/website copy blog posts reports and case studies

• Optimize content flow : Implement AI best practices train colleagues on AI tools and ensure consistent brand voice

• Collaborate for success : Partner with Demand Gen Sales Partnerships Clinical Strategy & Research and Product Marketing teams to define content strategy and gather insights

• Be a proactive project manager : Set timelines coordinate with partners and source creative resources when needed

• Champion brand standards : Adhere to brand guidelines and become a fluent spokesperson for Modern Health's mission

Who You Are

• Proven content expert : 7+ years in writing & editorial roles preferably within B2B software HR benefits or healthcare

• Skilled storyteller : History of high-performing tech content creation (marketing journalism communications etc.)

• Detail-oriented multitasker : Exceptional writing editing organizational skills and the ability to juggle projects

• Strategic thinker : Can develop editorial strategies and manage editorial calendar based on business goals buying cycles and personas

• Collaborative and insights-driven : Experience with marketing/sales funnels persona-based industry-based and/or funnel-stage-based content and data-backed optimization

• Tech-savvy : Comfortable with AI content tools (internal champion for tools like GPT-4 Gemini etc.) and translating complex ideas for targeted audiences

• Adaptable : Thrive in a remote fast-paced startup environment with a relentless focus on quality

• Bonus points for experience with benefits consultants / PathFactory tool / SEO

Benefits

Fundamentals:

• Medical / Dental / Vision / Disability / Life Insurance

• High Deductible Health Plan with Health Savings Account (HSA) option

• Flexible Spending Account (FSA)

• Access to coaches and therapists through Modern Health's platform

• Generous Time Off

• Company-wide Collective Pause Days

Family Support:

• Parental Leave Policy

• Family Forming Benefit through Carrot

• Family Assistance Benefit through UrbanSitter

Professional Development:

• Professional Development Stipend

Financial Wellness:

• 401k

• Financial Planning Benefit through Origin

But wait there’s more…!

• Annual Wellness Stipend to use on items that promote your overall well being

• New Hire Stipend to help cover work-from-home setup costs

• ModSquad Community: Virtual events like active ERGs holiday themed activities team-building events and more

• Monthly Cell Phone Reimbursement