Senior Content Marketing Manager

Who is Blueprint?

We are a technology solutions firm headquartered in Bellevue, Washington, with a strong presence across the United States. Unified by a shared passion for solving complicated problems, our people are our greatest asset. We use technology as a tool to bridge the gap between strategy and execution, powered by the knowledge, skills, and the expertise of our teams, who all have unique perspectives and years of experience across multiple industries. We’re bold, smart, agile, and fun.

What does Blueprint do?

Blueprint helps organizations unlock value from existing assets by leveraging cutting-edge technology to create additional revenue streams and new lines of business. We connect strategy, business solutions, products, and services to transform and grow companies.

Why Blueprint?

At Blueprint, we believe in the power of possibility and are passionate about bringing it to life. Whether you join our bustling product division, our multifaceted services team or you want to grow your career in human resources, your ability to make an impact is amplified when you join one of our teams. You’ll focus on solving unique business problems while gaining hands-on experience with the world’s best technology. We believe in unique perspectives and build teams of people with diverse skillsets and backgrounds. At Blueprint, you’ll have the opportunity to work with multiple clients and teams, such as data science and product development, all while learning, growing, and developing new solutions. We guarantee you won’t find a better place to work and thrive than at Blueprint.

What will I be doing?

The Senior Content Marketing Manager is an influencer who develops stories, creative content and brand messaging that informs, attracts and generates customer acquisition. You will bring your experience of successful content marketing campaigns and strategies to lead our go-to-market efforts. You’ll also be the creative source powering compelling conversations through multiple channels to various industry audiences. This role will take ownership of projects that stem from sizeable company initiatives, providing you the ability to make a large impact on the brand and flex your leadership skills. You will work in partnership with the growth marketing team as we regularly launch targeted campaigns and begin working with new channels and markets. You will report to the Director of Growth Marketing and work (flexibly) from our headquarters in Bellevue, WA. 

Specific responsibilities include: 

• Produce and promote creative content that informs, attracts, and generates customer acquisition.
• Map out a content strategy that supports the larger go-to-market strategy, determining which methods work for the brand and why. Continuous evolvement of this strategy is a must.
• Serve as the brand ambassador and lead art direction and visual storytelling for the content team.
• Build, implement and constantly iterate on an SEO strategy.
• Collaborate with executive level team members to ultimately drive brand advancement initiatives.
• Produce high-quality content pieces that effectively reach, speak to, and engage our target audiences.
• Lead content marketing initiatives end-to-end, and oversee goals, metrics, and people management.
• Measure and optimize the effectiveness of our content by developing KPIs and monthly reporting.
• Lead the team in delivering SEO and social media initiatives that drive user engagement of our marketplace offerings.
• Work with the growth marketing team to monitor and optimize performance of campaigns and brand messaging.

What skills are needed?

• 8+ years of experience working in multichannel content creation in the B2B space
• 5+ years of leading successful content marketing team(s) including creative work and/or agencies
• Solid understanding of design, copy and web practices
• Proven experience creating content strategies tied directly to demand generation
• Customer-centric mentality, ability to understand the customer’s needs and challenges and translate them into compelling content
• Strategic thinker: challenge conventional wisdom and are eager to reinvent modern marketing tactics
• Excellent design, copy writing, and presentation skills
• Solid knowledge of SEO and keyword research
• High level of interpersonal skills and comfort with ambiguity
• High sense of urgency

FLSA - Job Classification: Exempt, Full Time Position.
Department: Marketing
Location: Remote or Bellevue, WA

Blueprint wants you to bring your biggest and best ideas to help positively impact our culture, clients, and the community around us. We also believe in the importance of a healthy and happy team, which is why our comprehensive benefits package includes:

• Medical, dental, and vision coverage
• 401k program
• Competitive PTO offerings
• Parental Leave
• Personal paid Volunteer time to support our community
• Contribute to one of our Employee Affinity Groups
• Opportunities for professional growth and development

Blueprint Technologies is an equal opportunity employer where employment is based on merit, qualifications, and professional competence