Senior Content Marketing Manager

Development, Data Science, and Product teams trust People Data Labs to power their products, fuel predictive modeling, conduct analysis, drive revenue, and more. We work with highly technical teams as their engineering-focused data partner. 

The Opportunity

People Data Labs is looking for a Senior Content Marketing Manager to join our growing Marketing team. This person will create and produce original, thoughtful content pieces that translate our customers’ challenges into a meaningful narrative. You will develop a deep understanding of our industry, our diverse target audience and bridge our company’s offerings to establish ourselves as thought leaders in the space. All companies are becoming data companies and how these companies can use People Data Labs data to achieve their goals will be your story to tell. 

Roles & Responsibilities:

• Develop an overall marketing content strategy, including the relative amount of time and focus across content areas, to help People Data Labs best achieve its KPIs
• Gain a deep understanding of our buyer personas and an expertise that enables you to develop content that is beyond surface level for our expert audiences
• Drive and implement our content strategy to engage senior product and engineering leaders on topics related to DaaS with a focus on high quality, value added content
• Own & manage the relationship with People Data Labs’ PR firm to help drive awareness and further establish our position as a thought leader in the DaaS space
• Own and create copy for PeopleDataLabs.com
• Own People Data Labs’ blog. Ideate, research, write and edit content for the blog with a focus on educating the market, increasing brand awareness and driving leads
• Work closely with multiple stakeholders, including customers and internal subject matter experts, to identify, research, craft, and approve content
• Cross-team collaboration on marketing programs, including vertical-specific campaigns and larger launch initiatives
• Support Partner Marketing relationships with content where needed

About You

• Excellent writer, researcher, and interviewer—you can tell stories and communicate technical concepts to a wide variety of audiences without using jargon
• Portfolio of high-quality work showing a variety of content types, lengths, and tones
• Familiarity with SEO best practices, content categorization, distribution, promotion, and measurement a plus
• Ability to work independently, manage projects, and meet deadlines
• Experience writing about data or enterprise SaaS a plus
• Bachelor’s degree in Journalism, English, Communications, or a related field preferred

What We Offer

Great People make great teams. It is as simple and elegant as that. We believe in building highly functional, energetic, and engaging teams to serve our customers. People, Customers, Shareholders, in that order, sets us up for success and delivering on our promises.

• Stock
• Competitive Salaries
• Unlimited paid time off
• Medical, dental, & vision insurance
• Health, fitness, and office stipends
• The permanent ability to work wherever and however you want

About Us

Customers like Drift, IBM, PayPal, Home Depot, Stripe, Experian, Adidas, Chegg, eBay, Acxiom, Madison Logic, Zoho, Workable and many others trust People Data Labs to help them build amazing products and conduct deep analysis. 

We are a deeply technical company backed by two top-tier engineering-focused VC firms: Founders Fund (Asana, Facebook, Flexport, Lyft, Palantir, SpaceX, Stripe, Twilio, Wish) and 8VC (Asana, Flexport, Oculus, OpenGov, PathAI, Wish).