Senior Content Marketing Manager

The Company

Medely is a high-growth series-C technology start-up reimagining the future of healthcare work by providing an on-demand marketplace and workforce management tools. With the support of top-tier investors, Medely has quickly become a go-to platform for healthcare professionals to instantly access high-paying jobs with the freedom and flexibility to work when and where they want. 

As a fully remote team of sharp, collaborative, and entrepreneurial individuals, we are dedicated to redefining the way healthcare workers and facilities work together to provide for patients. We are looking for passionate and skilled professionals to join our team and help us take on tough challenges in this fast-expanding healthcare industry segment.  

Join us in our mission to transform the healthcare staffing industry and improve patient lives!

The Senior Content Marketing Manager at Medely is responsible for developing and executing the content marketing strategy, working with stakeholders around the marketing team and company. This person will develop tactics and collateral that will drive awareness, engagement, and demand generation for our products across both sides of our marketplace and SaaS offering. Types of content will include thought leadership writing, design, web, blog, social, etc. This role interacts with multiple marketing and business partners around the company, including senior leadership.

Key Responsibilities:

• Develop and own the content marketing strategy and socialize it across the business to multiple departments and leaders  

• Own the creation of content and editorial calendar to support campaigns, lead generation, and the buyer's journey

• Manage an external team of content writers, SEO vendors, designers, and video producers to ideate, create, and distribute compelling content across multiple channels (blog, website, social media, email, etc.)

• Conduct research to deeply understand the target audience, their pain points, and the competitive landscape to inform content themes and topics

• Collaborate with subject matter experts to produce high-quality, authoritative content that educates and engages the audience

• Utilize SEO best practices to optimize content for search and discoverability

• Analyze content performance data to continuously improve content strategy and identify new opportunities

• Stay up-to-date on content marketing trends and make recommendations to enhance the company's approach

• Manage Medely’s social media coordinator for B2B and B2C efforts and a roster of healthcare influencers 

• Own the design template and brand system across the business

Qualifications:

• 5+ years of experience in content marketing, preferably in a B2B SaaS environment

• Design background and ability to execute across channels

• Excellent writing, editing, and content creation skills

• Strong project management and cross-functional collaboration abilities

• Proficient in content optimization, distribution, and performance tracking

• Experience managing a team of content professionals

• Familiarity with marketing automation, CRM, and web analytics tools

• Familiarity with Adobe Creative Suite and Figma

• Bachelor's degree in marketing, communications, journalism, or a related field

Why Medely: Benefits & Perks

• Competitive Compensation: Based on experience and performance

• Long-term Incentives: 401k

• Healthcare Benefits: Full suite of benefits including medical, dental, and vision insurance

• Flexibility: We believe that work/life balance is important, so we offer twenty days of Paid Time Off and eleven paid holidays.

• Paid parental leave

• Purpose: Join a growing mission-oriented startup that is modernizing the healthcare industry nationally!

• Ownership: Drive meaningful business impact on a team you’ll help build and define!

• Remote: Work in a digital environment with all the tools to achieve your work as though you were in the office!

We're an equal opportunity employer to all. We interview and hire applicants of all backgrounds, orientations, expressions, and identities.

Work location is flexible if approved by Medely.

Medely does not accept unsolicited resumes from agencies. We consider any resume (CV) or biography received from an agency or outside recruiter without prior approval from a member of the Medely Human Resources or Recruiting team to be unsolicited and gratuitous, and such submissions will not be recognized by Medely for purposes of “ownership” of the candidate.

We are an E-Verify company.