Senior Content Marketing Manager

Job Description:
Reporting to the Director, Growth Content, the Senior Content Marketing Manager supports strategy and development for all market-facing content. You will develop, execute, measure, and improve on tactics to help drive the Growth Content strategy and goals to increase investment, educate, and build stronger relationships with our prospects and customers. Our team is responsible for all go-to-market content with a goal of delivering a better experience for sales reps, prospects, customer success managers, and customers. Help us move the needle for Workhuman with compelling, educational content that makes work more human.
Responsibilities• Develop content from concept to execution that delivers an exceptional experience worthy of the Workhuman brand.• Support ongoing strategy development by determining content gaps, proactive opportunities, and data-driven decision making from what content is developed to channel and audience, all the way through planning distribution.• Take broader Workhuman messaging and content and adapt it to speak to various levels inside an organization, from program managers up to the C-level.• Develop critical partnerships with other marketing teams like Demand Gen, Customer Marketing, Sales, Account Based Marketing, Internal and External Communications, PR, and social media.• Translate brand marketing initiatives into market-facing narratives that reinforce the company's mission while aligning against individual needs of prospects and customers. Be able to bring these initiatives to life by communicating cross-functionality about needs and usage.• Develop, test, and deliver playbooks to give stakeholders the tools necessary to drive results.• Understand internal communications channels, systems, infrastructure, and tools to map and manage the flow and delivery of content internally and externally.• Develop quarterly metrics to measure the success of these programs.
Requirements• 8+ years in a communications, content, or other marketing writing role.• An exceptional communicator and writer who is highly organized, agile, and capable of managing a large volume of priorities.• Strong writing skills - with the ability to create a wide range of materials, including case studies, newsletters, white papers, scripts, and executive presentations.• Strong analytical skills - with the ability to translate "soft results" into hard numbers that can be shared with leadership teams.• Top notch collaborative skills, with the ability to work with many people at once and be open to new ideas, suggestions, and "in it to win it" together mentality.• Agency experience, or experience with basic content design, CMS, SEO, and tagging is a plus.
The Company:
At Workhuman® our mission is to bring more humanity to the workplace. We recognise and embrace individuals' differences and believe that workforce diversity and inclusion are essential to our long-term growth and success. Even if you don't think you "check every single box" above, please still consider applying. We're looking for a human who is collaborative, and innovative with a growth mindset. We love what we do because we're shaping the future of work through our people and our technology. Our human cloud-based applications are helping some of the world's leading global brands connect culture to shared purpose. The Workhuman Cloud empowers employees to thank, talk and celebrate each other, creating an environment that sparks gratitude and human connection while increasing employee engagement and productivity.
Did you know we have an award-winning culture across EMEA and North America:

• We were named as #5 Best Workplace in the Great Place to Work Awards in Ireland in 2022 in the large sized workplace category. We were also recognised as a Best Workplace for Women and a Best Workplace in Technology in 2020, 2021 and 2022.
• In 2021 we were named as #2 Best Workplace in Europe in the medium sized workplace category.
• We were also recognised as #2 Best Large Places to Work in Boston by Built In for 2023 as well as a Best Place to Work in Boston, U.S. Best Large Places to Work and U.S. Best Places to Work.
• There are currently over 7.5 million users on the Workhuman® cloud across 180 countries.
• Our core values are Respect, Determination, Innovation and Imagination.

Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social, or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.