Senior Content Strategist

The Smartsheet marketing team seeks an experienced Senior Content Strategist to join our Brand Studio. This role will be focused on getting the right content to the right people, in the right place, at the right time. You understand how content can help build a brand and impact consumer attention. And, you know how to measure content performance in order to drive efforts that deliver repeated business results. 

In this role, you will gain a deep understanding of our audiences and their decision-making journeys. You will determine which content types best communicate specific information. And will lead and contribute to the development and optimization of original content and content-centered programs. 

You are familiar with the tech sector, and ideally also have experience with business-to-business (B2B) communications. You’re strategic, empathetic, and know how to get things done. You like problem-solving and are motivated to figure out new ways to help a rapidly-growing business achieve its objectives within an increasingly competitive landscape.

You will report to the Senior Director, Content Strategy and can be based remotely or in our Bellevue, WA HQ.

You will:

• Lead content-centered programs with an eye toward audience, buyer journey, global reach, and optimal impact
• Analyze content performance to identify trends and make recommendations for optimizations and new content creation
• Partner with stakeholders and collaborate cross-functionally to build content that achieves measurable business objectives
• Track key market trends and competitive messages to create the necessary content to address key trends
• Develop clear and engaging content that builds the brand while addressing consumer and business needs
• Perform content gap analyses to determine what type of content is missing and what could be needed
• Participate in creating, adjusting, and managing an editorial calendar
• Produce written content on behalf of the Smartsheet brand that is consistent with our brand voice, style, and tone.
• Contribute to thought leadership and content marketing strategy that drives brand awareness, sales enablement, lead generation, customer engagement, sales, and customer retention
• Support other duties as assigned

You have:

• 7+ years of experience in writing, content creation, and content planning
• 2+ years of experience in content marketing for enterprise B2B SaaS companies
• Content strategy and project management experience
• Familiarity with digital customer experiences and the buyer’s journey
• Knowledge of keyword research tools, social media platforms, search engine optimization and search engine marketing
• Strong communication and presentation skills
• Experience partnering cross-functionally with design, development, campaigns, product and product marketing, sales, and outside partners such as agencies
• Bachelor's degree or equivalent in business marketing, communications, journalism, or other related field
• Great planner, collaborator and strategic thinker

Perks & Benefits:

• HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees
• Equity - Restricted Stock Units (RSUs) with all offers
• Lucrative Employee Stock Purchase Program (15% discount)
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
• Monthly stipend to support your work and productivity
• Flexible Time Away Program, plus Incidental Sick Leave
• Up to 24 weeks of Parental Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to LinkedIn Learning online courses
• Company Funded Perks, including a counseling membership, primary care membership, local retail discounts, and your own personal Smartsheet account
• Teleworking options from any registered location in the U.S. (role specific) 

Equal Opportunity Employer:

Smartsheet is an Equal Opportunity Employer committed to fostering an inclusive environment with the best employees. We provide employment opportunities without regard to any legally protected status in accordance with applicable laws in the US, UK, Australia, Costa Rica, and Germany. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

At Smartsheet, we strive to build an inclusive environment that encourages, supports, and celebrates the diverse voices of our team members who also represent the diverse needs of our customers. We’re looking for people who are driven, authentic, supportive, effective, and honest. You’re encouraged to apply even if your experience doesn’t precisely match our job description—if your career path has been nontraditional, that will set you apart. At Smartsheet, we welcome diverse perspectives and people who aren’t afraid to be innovative—join us!