Senior Content Strategist

Want more jobs like this?

Get jobs that are Remote delivered to your inbox every week.

Get Jobs

Send me The Muse newsletters for the best in career advice and job search tips.

By signing up, you agree to our Terms of Service & Privacy Policy.

Responsibilities:

• Analyze customer experiences to develop content strategies for digital properties. 
• Propose content and content solutions based on data and customer insights, utilizing keyword research, customer insights and a range of analytics tools to improve content, visibility and audience reach via digital channels. 
• Define and implement content management processes, including conducting routine content inventories, audits, and evaluations for quality, usability, accessibility, and inclusivity. 
• Define editorial standards and processes, including style and formatting guidelines. 
• Produce content models, metadata, taxonomies, and sitemaps. 
• Collaborate with UX researchers and designers on content design, user journeys and information architecture. 
• Prepare, organize, and publish content, ensuring the application of plain language guidelines and accessibility practices (e.g., Section 508 and WCAG). 
• Collaborate with data analysts to optimize content for search engines, social media, and other distribution channels. 
• Write, edit, and test copy on digital platforms and products as needed. 
• Perform other duties as assigned.

Qualifications:

• Bachelor’s degree in a related field; or other combination of education, training, and certifications. 
• At least 5 years of experience developing and implementing content strategies for large websites and digital products
• Strong understanding of human-centered design (HCD) strategies, methods, and approaches, and how content strategy fits in and elevates UX and product design deliverables and solutions. 
• A portfolio of work that demonstrates a strong understanding of content strategy deliverables (e.g., content strategies, content models, content designs, UX writing). 
• Experience working with Agile development teams. 
• Demonstrated experience working within cross-functional digital teams for at least 4 years. 
• Strong consultation and collaboration skills; comfortable facilitating meetings and workshops with cross-functional project teams. 
• Excellent verbal and written communication skills. 
• Experience in writing, revising, sourcing, and aggregating content. 
• Experience using the voice of the customer data and analytics to support content strategy. 
• An understanding of plain language guidelines and accessibility standards (Section 508, WCAG). 
• Experience working with content management systems and/or digital experience. platforms, including creating and managing plans for migrating content from legacy to modernized content management solutions.  
• Ability to obtain a Public Trust clearance. 

Nice to Haves:

• Degree with a digital focus is preferred
• Consulting/agency experience. 
• Previous work with government agencies or initiatives. 
• Deep experience with Google Analytics and Search Console, Tableau, and Medallia, among other analytics tools. 
• An understanding of digital marketing concepts and practices, aligning content strategy with marketing programs. 
• Spanish language proficiency or knowledge to support transcreation of content as needed.