Senior Content Strategist / Head of Content Strategy

Pilot.com · Silicon Valley CA

Company

Pilot.com

Location

Silicon Valley CA

Type

Full Time

Job Description

The Role
Pilot provides finance, accounting, and tax prep services for startups and growing businesses. We run the financial back office for thousands of businesses of all sizes and stages, and we’re partners in helping our customers build enduring businesses. When our customers work with Pilot, they’re paired with a dedicated team of Pilot experts that focus on helping their business succeed. Pilot’s magic is that we take this amazing team (of US-based full-time Pilot employees), and equip them with software superpowers—think the “Iron Man” suit of accounting—developed by our internal R&D team.
Our customers buy Pilot because they trust that we understand them and will take good care of them. One critical way we establish that is by producing content that’s clear, actionable, and helpful—which is why this role is so critical.
This role will own the overall content strategy and execution for Pilot—establishing us as the trusted back-office partner for business owners everywhere. The role will report directly to the CMO.
Key Responsibilities
  • Ultimately, your job is to build and run a high-performing content marketing engine that generates pipeline and revenue for Pilot. You’ll do this by (a) setting a content strategy that generates high-quality, valuable content at scale, (b) building a system and process for doing so with good velocity, and (c) by rigorously measuring the results, to make sure we’re investing in the right content at the right time.
  • It’s going to be impossible to do this effectively without being incredibly quantitative—using data and insights to identify content marketing opportunities, designing programs that get measurable results, and tracking the impact of our content end-to-end through the funnel.
  • You’ll work closely and collaboratively with the entire marketing team as well as sales, product, and our executive team to drive growth through content-led initiatives.
  • Lead the distribution and promotion strategy for content pieces with SEO, email, content syndication, and partnering with our sales and demand generation teams.
About You
  • 6-8+ years of experience in highly-quantitative content marketing roles
  • Proven track record of leading content strategies that drive growth
  • You’re extremely data-driven and used to tracing the impact of your efforts all the way from “pageview” to “Closed Won revenue added”.
  • Deep understanding of SEO strategies and best practices.
  • Passion and ability to work well in a fast-paced, hands-on, rapidly changing environment. 
  • Experience executing data-driven growth marketing strategies within a B2B context.
  • You’re not afraid to roll up your sleeves and go deep when it’s needed to get to the right outcome
  • Experience managing teams of contract writers
About Pilot

Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.
Pilot has over 1,000 customers and has raised over $170 million in financing from Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock.  Our investors also include a long list of world-class entrepreneurs, including Patrick and John Collison, Drew Houston, and Diane Greene.  Our most recent funding round doubled our valuation to $1.2 billion – Meet Fintech’s Newest Unicorn.

Why Pilot?
  • We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers
  • The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).
  • Flexible vacation/time-off policy
  • All federal holidays are observed
  • Competitive benefits package including wellness benefits such as Modern Health, Headscape, One Medical, Aaptiv and Rightway
  • Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
  • 401(k) plan

Pilot commits to provide a work environment free of discrimination and harassment, as well as equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. You may view all of Pilot’s recruiting notices here, including our EEO policy, recruitment agency policy, recruitment scam notice, and important E-Verify information.

Apply Now

Date Posted

09/01/2022

Views

6

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