The Senior Content Strategist will lead content strategy and E-commerce capabilities focusing on consumer behavior insights and managing junior talent. Responsibilities include developing strategies analyzing competitive content and guiding production for e-commerce platforms.

ABOUT US
tms unites technology marketing and sourcing to drive transformational change for the world's leading brands. With more than 1400 employees across 28 countries. we offer an impressive range of solutions - from inspiration and innovation to category management and delivery.
Operating as a creative agency a strategic consultancy a sourcing business and a technology provider we engage with over 110 million customers every single day for our clients including McDonald's T-Mobile O2 Starbucks and adidas.
Most importantly we're a place where you can achieve great things and be recognized as the best.
WHAT MATTERS THE MOST
Breakthrough business-driving ideas come from extraordinary people with the freedom to be their most authentic selves at work. Authenticity and diversity are critical elements of our business. They can only be realized when we create access and equity for all. We foster a culture of inclusion and belonging and aspire to be ever-evolving.
tms is a place where brilliant people are better together. If you want your ideas to be heard and to contribute to a culture of inclusion and authenticity bring us your voice! Visit us at tmsw.com.
WHY WE THINK YOU WILL LOVE THIS ROLE
We are looking for a Sr. Content Strategist who can help lead our content strategy and E-commerce capabilities within the team. You should have a deep understanding of online purchasing behaviors across social and E-commerce with a strong focus on Gen Z. You should be passionate about connecting brands to consumers at the point of purchase while generating cultural insights with depth and human truths at their core. All candidates should be comfortable leading full-scale strategy assignments with Fortune 100 clients developing content strategies and managing and developing junior level strategy talent.
WHAT YOU WILL BRING TO THE ORGANIZATION

• Work directly with the Director Experience strategy to build high performing e-com focused content across a variety of categories including beauty and kitchenware
• Keep the team informed of rapidly changing behaviors across online shopping culture
• Understand the relationship between content and purchasing behaviour on a variety of E-commerce platforms including Amazon Walmart and TikTok shop
• Brief creative teams to elevate brand presence across product detail pages and A+ content
• Analyse competitive content strategies and E-commerce content to identify white space
• Guide production shoots and video content creation with sharp insights and best practices
• Build strategy plans communication hierarchies segmentation and white papers of varying complexity while still being understandable by non-marketers
• Utilize AI tools to expedite content audits and reduce time to insight
• Understand SEO/GEO best practices and experience working with SEO strategists to implement optimizations into content

SKILLS AND EXPERIENCE WE WOULD LIKE YOU TO HAVE

• 3-5 years working directly in content strategy and E-commerce strategy
• Agency experience required
• Experience digging into data and research and locating actionable insights
• Experience using AI tools such as Claude Gemini Perplexity ChatGPT etc.
• Experience managing and developing junior level strategy talent
• Experience working with creative teams by participating in concepting/brainstorming sessions and translating ideas
• Should be able to present complex ideas clearly
• Fantastic presenter and storyteller
• Strong interpersonal skills
• Unafraid to dive into new platforms and acquire new knowledge
• Experiencing marketing to Gen Z on digital platforms

Any of the following would be a plus

• SEO and GEO experience
• Influencer content and marketing strategy
• Experience within beauty and kitchenware category

Starting salary between $100000-$105000
TOTAL REWARDS
Our total rewards philosophy integrates programs for compensation benefits recognition learning and development corporate culture corporate citizenship and work-life balance. While individual program components may differ by country some things remain constant:

• Our commitment to rewarding results
• Opportunities to work with talented and driven individuals at every level of our company who respect each other treat each other fairly and hold one another accountable for our customers'-and our company's-success

There's more ...
Generous medical dental vision and other great benefits
Paid parental and medical leave programs
401(k) with a company match component and profit sharing
15 days of paid time off plus company holidays
Hybrid work model
Tuition reimbursement and student loan repayment assistance
Inclusive employee resource groups
EQUAL OPPORTUNITY EMPLOYER
We are an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race religion color national origin sex gender gender expression sexual orientation age marital status veteran status or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request accommodation.
RECRUITING AGENCIES
tms does not accept agency resumes submitted by third-party vendors unless a valid agreement has been signed and the tms Talent Acquisition Team has granted authorization for submissions for a specified position. Please do not submit or forward resumes to our site tms employees or any other company location. tms is not responsible for any fees related to unsolicited resumes.
Nearest Major Market: Chicago