Senior Copywriter
Job Description
- Writes primarily to the patient audience
- Experience in marketing for the healthcare industry, especially patient-facing pharma, is preferred
- Collaborates productively with Designers, Production Writers, Associate Creative Directors, Developers, Project Managers and other members of the project team
- Demonstrates careful attention to detail with proficiency in copyediting, references and proofreading
- Adheres to brand style in both copy and design
- Executes strong, engaging marketing writing that aligns with strategic inputs and is highly relevant to the audience
- Is capable of presenting creative deliverables at internal and client meetings, as well as thoughtfully participating in creative and technology critiques
- Contributes to creative concepting and treatment development for multichannel marketing campaigns
- Communicates actively with the project team to keep deliverables on track and on schedule
- Acts as guardian of content and the recorder of all copy changes throughout the creative process
- Supports new business pursuits—organizing and contributing to presentations, writing and reviewing presentation decks, etc.
- Understands and follows the company creative process
- Works closely with the Clinical Research Associate to help annotate documents and maintain accurate reference citations
- When resources allow, may direct and oversee a Production Writer in executing aspects (e.g., straightforward client changes, legal-review changes, etc.) of a given deliverable
- Contributes to the establishment, enforcement and evolution of copywriting best practices at the organization
- Writes to a variety of audiences, including healthcare professionals, patients and sales representatives
- Degree from a college or a university in English, journalism, communications or a related field
- Experience in pharma agency background required
- 5+ years of experience as a marketing Copywriter, rare disease preferred; Pharma advertising agency experience required
- Exhibits a high level of creative and problem-solving skills within the parameters of a highly regulated industry
- Must have a digital portfolio that includes business-to-business pieces, interactive work, some long-form work and a creative concept brought to life across a campaign. A portfolio that includes pharmaceutical-marketing examples is required.
- Experience collaborating with designers and developers to create responsively designed interactive work
- Has demonstrable mastery of English-language style and mechanics
- Demonstrates ability to analyze problems, anticipate consequences and eliminate obstacles to successfully complete projects
Date Posted
09/21/2024
Views
1
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