At PDI Technologies, we empower some of the world's leading convenience retail and petroleum brands with cutting-edge technology solutions that drive growth and operational efficiency.Â
By “Connecting Convenience” across the globe, we empower businesses to increase productivity, make more informed decisions, and engage faster with customers through loyalty programs, shopper insights, and unmatched real-time market intelligence via mobile applications, such as GasBuddy. We’re a global team committed to excellence, collaboration, and driving real impact. Explore our opportunities and become part of a company that values diversity, integrity, and growth.
Role Overview
The Senior Copywriter will create compelling and consistent copy for various promotional materials while adhering to brand voice guidelines. This role involves developing content for product marketing, establishing new copy standards across platforms, and collaborating with different teams to tailor messages for diverse audiences. Additionally, the Senior Copywriter will identify and implement improvements in existing copy and brand messaging to enhance engagement and impact.
Key Responsibilities
Manage, write, and edit creative content for diverse target audiences across multiple channelsDevelop headlines and messaging that align with product marketing strategiesEstablish and enforce consistent brand voice and copy guidelinesManage collaboration with internal and external teams to ensure cohesive messagingContribute ideas to brand plans to achieve effective positioningSupport change management initiatives and process improvementsMaintain compliance with company policies and relevant regulationsQualifications
5+ years of relevant experience in copywriting, marketing, branding, or communicationsProficiency in Microsoft wordExceptional writing and editing abilitiesStrong verbal communication skillsProficiency in branding and maintaining consistency across platformsAbility to manage ambiguity and operate effectively in uncertain situationsStrong attention to detail, flexibility, and teamwork skillsPreferred Qualifications
Bachelor’s degree or equivalent in a related field such as Marketing, Communications, or JournalismBehavioral Competencies
Communicates Effectively: Develops and delivers clear, impactful communications tailored to the audience.Collaborates: Builds partnerships to meet shared objectives.Resourcefulness: Efficiently secures and deploys resources.Ensures Accountability: Holds self and others accountable for achieving commitments.Plans and Aligns: Prioritizes and organizes work to align with organizational goals.PDI is committed to offering a well-rounded benefits program, designed to support and care for you, and your family throughout your life and career. This includes a competitive salary, market-competitive benefits, and a quarterly perks program. We encourage a good work-life balance with ample time off [time away] and, where appropriate, hybrid working arrangements. Employees have access to continuous learning, professional certifications, and leadership development opportunities. Our global culture fosters diversity, inclusion, and values authenticity, trust, curiosity, and diversity of thought, ensuring a supportive environment for all.
