Senior Copywriter

WHO WE ARE:

We think too much marketing isn’t us. It’s mass markets, not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all. And it’s dull.

When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. And we commit to doing this in every aspect of our work for clients and their users.

We actively foster an inclusive workplace where diversity and individual differences are valued and leveraged to achieve the agency’s vision. And most importantly, we value every individual’s wellbeing.

We are Fiercely Individual.

HOW WE DO IT:

At RAPP, we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer-centric consulting, creativity that inspires action, and customer experience management.

Our data analysts know who that person is. Our strategists understand what is needed. And our award-winning technologists and creatives know how to get it to them.

RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data marketing scientists across 40 global markets.

YOUR ROLE:

We’re looking for a Sr. Copywriter who’s a deep believer in empathetic writing. Someone who understands the value of storytelling in support of a life-changing decision—and the journey it takes to make that decision. Someone who can get lost in the minutiae of a topic but knows how to express it in a clear and creative way. Making the everyday sound intriguing. And the unique sound inspiring. In short, you’re on the side of each user, and you understand the subtleties and power of language.

You’re comfortable working with strategists and content strategists, building on their work in ways that support user decision-making. Asking “What if…” and “How about…” as your craft your message. Conceptual thinking also plays a part—in terms of finding new and different ways to bring information to life within the world of CRM. And you’re comfortable working closely with designers (and developers, if needed) to see if those new ways to “show” as well as “tell” are feasible.

You’re the type to jump right in, work iteratively, sometimes with a lot of info up front… sometimes not, and independent but never afraid to ask questions.

YOUR RESPONSIBILITIES:

• Bringing your full self to all you do every single day
• Ability to create and present work that’s on strategy across different marketing channels (email, display, print, etc.)
• Uses data-driven insights to inform creative ideas, decisions, and messaging
• Identify content/story needs, gaps, and opportunities across the user journey
• Actively participate in the development of campaign and content strategies
• Come up with multiple ways of answering asks that are original and unexpected
• Shows eagerness to experiment, collaborate, and see ideas implemented
• Ability to be autonomous in daily activities but stay connected through regular check ins with manager
• Work collaboratively with fellow creatives and across disciplines to forge strong and respectful working relationships
• Manages work efficiently with accountability to always deliver on time and on strategy
• Creates and checks copy and design with obsessive attention to detail
• Ability to express thinking and work in a concise and understandable way to senior team members, clients, and other agency teams
• Stay current with changes in technology and demonstrate technical proficiency
• Shows hunger and fearlessness through dedication to their craft

REQUIRED SKILLS:

• 5+ years experience in copywriting, 1+ year(s) at senior copywriter level
• Must have a proven portfolio of produced and/or award-winning work
• Must demonstrate expertise in digital/interactive
• Must have mobile competencies
• Must provide examples of long and short form copy
• Must demonstrate an excellent copywriting craft that is fueled by a strong understanding of the user and the product/idea/decision being “sold”
• Must take ownership and be confident in talking about creative decisions
• Must strive to deliver and always show different solutions to a creative ask
• Must possess amazing communication and interpersonal skills
• Can present with knowledge and lead presentations
• Brings the experience to lead, execute, and complete projects of all sizes with resourcefulness and dedication
• Possess knowledge of a variety of Apple related programs
• Proficient in Microsoft Suite (Word, Outlook, PowerPoint, Excel, Teams)

BONUS SKILLS:

• Worked in CRM
• Familiar with Figma, Box
• Interest in military/history a plus

Our hybrid work model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like. 

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $85,000 - $110,000. This range is specific to Chicago and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.