Senior Copywriter

ABOUT THE POSITION

As a member of the SOREL Marketing Team, the Copywriter will write and edit copy for a variety of projects (including web, email, seasonal brand campaigns, PDP product copy and social media), working closely with the Global Creative Director, Sr. Designers, Site team and othe Marketing partners to brainstorm ideas, create concepts, and develop on-brand messaging. You will be responsible for consistently enforcing and elevating the overall brand voice and tone for SOREL while creating easy-to-understand narratives across all channels. Our ideal candidate for this role is a special fit, someone that is tactical, fluent in their craft, scrappy, and embraces a small team environment. This role reports to the Global Creative Director.

HOW YOU'LL MAKE A DIFFERENCE

• Develop and maintain the highest editorial standard for all copy and ensure that it conforms to the evolving brand voice.
• Work directly with the Creative Director to effectively communicate SOREL's brand voice and tone consistently across a variety of consumer-facing channels aligning with brand strategy.
• Lead copy creation for email, web and product copy while crafting overarching stories, themes, and campaigns.
• Translate strategic marketing initiatives into informative and compelling copy solutions.
• Work closely with graphic and digital designers in writing all headlines, and taglines for marketing communications.

YOU ARE

• Able to effectively present one's own ideas and rationale for writing, concepts, and creative in an effective and persuasive manner, both internally, and externally.
• Someone who thrives in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.
• A proactive problem solver and apply an experimentation mindset to innovate on compelling writing to drive user behavior and conversion.
• Someone with a passion for footwear and fashion-in all forms.

YOU HAVE

• 5+ years of experience in agency/in-house concepting or content creation roles, preferably in the design or lifestyle space under a global brand.
• Solid understanding of digital experiences and how to write for each channel (i.e., email, social media, paid media, wholesale, website, etc.).
• Experience managing time and establish priorities while maintaining flexibility to respond to changing demands.
• Extreme attention to detail and a "less is more" approach to copywriting
• Pro-level skills in content strategy. You feel confident flexing your words to drive business objectives and compel users to action. You are a whiz at using words to take a complex story and make it easy, approachable and fun.
• Proficiency with Word, Power Point, Excel, Adobe Creative Suite.
• PORTFOLIO LINK ON YOUR RESUME OR INCLUDED IN APPLICATION REQUIRED

#LI-JC1

#Sorel

#Hybrid

Here at SOREL, we believe you are your most powerful tool and the determination you find within is an unstoppable force. SOREL challenges the status quo by creating unexpected footwear that pushes the boundaries of function-first fashion. We stay in motion so you can push yourself forward.Being part of the SOREL tribe is for the few that dare to draw outside the lines. It's a culture comprised of individuals audaciously pushing forward as one. New ideas fuel us as we explore the unknown, while never being afraid to charge the edge. SOREL is an institution of creators, doers and leaders who bring the spirit of the boot in everything we make.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

Columbia Sportswear is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The Know Your Rights poster is available here: https://www.eeoc.gov/poster The pay transparency policy is available here: https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf Columbia Sportswear is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.

At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, ID theft, and legal services). We have extensive wellness benefits and employee discounts available.