Senior Copywriter, Content & Brand

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Copywriter, Content & Brand in Canada.

This role is focused on shaping how a fast-growing, mission-driven fintech brand communicates with small business customers across every stage of their journey. You will be responsible for creating clear, compelling, and consistent copy that builds trust, drives engagement, and supports business growth. Acting as both a storyteller and strategic partner, you will translate complex product and financial concepts into accessible, human-centered content. Your work will span multiple channels including web, lifecycle marketing, campaigns, and editorial content. You will collaborate closely with cross-functional teams across product, marketing, and brand to ensure messaging consistency and impact. This is a high-visibility role where your words directly influence customer perception, adoption, and loyalty.

• Write and develop high-quality copy across multiple channels including blogs, emails, landing pages, ads, social content, video scripts, and campaign assets
• Bring the brand voice and tone to life, ensuring messaging is clear, human, confident, and consistent across all touchpoints
• Support the evolution and maintenance of messaging frameworks, tone of voice guidelines, and copy standards
• Partner with Growth, Product Marketing, Brand, Product, and Customer teams to translate business goals into compelling content
• Create content that supports the full customer journey from awareness to acquisition, activation, engagement, and retention
• Use customer insights, research, and performance data to optimize and improve content effectiveness over time
• Track and analyze content performance, identifying patterns and applying learnings to future campaigns
• Contribute to and maintain copy guidelines for internal teams, freelancers, and external partners
• Review and edit copy from other contributors to ensure brand consistency, clarity, and audience alignment
• Stay current on industry trends, customer behavior, and competitor messaging to continuously improve content strategy

Requirements:

• 5+ years of experience in copywriting, content writing, or brand/content marketing roles
• Experience in tech, SaaS, or fintech environments is a strong advantage
• Degree or diploma in Journalism, Marketing, Communications, or equivalent experience
• Exceptional writing, editing, and proofreading skills with strong attention to detail
• Ability to adapt tone, voice, and messaging across different audiences, channels, and formats
• Strong understanding of brand voice and ability to write in alignment with established guidelines
• Experience writing across diverse formats including ads, emails, websites, blogs, and product content
• Understanding of SEO fundamentals and how to balance search performance with human-centered writing
• Strong project management skills with the ability to handle multiple priorities simultaneously
• Data-driven mindset with experience using marketing insights to evaluate and improve content performance
• Strong ownership mindset with the ability to work independently and collaborate effectively when needed

Benefits:

• Competitive compensation package aligned with experience
• Flexible and remote-friendly work environment
• Opportunity to work on a mission-driven product supporting small businesses
• Strong emphasis on creativity, autonomy, and ownership
• Collaborative, cross-functional team culture
• Career growth opportunities in a fast-scaling fintech environment
• Inclusive workplace that values diverse perspectives and experiences
• Accessibility support and accommodations throughout the hiring process