Senior Copywriter, Creative & Brand (EST/CST)

Description
Who we are:
M-Files is a global leader in information management. The M-Files metadata-driven document management platform enables knowledge workers to instantly find the right information in any context, automate business processes, and enforce information control. This provides businesses with a competitive advantage and substantial ROI as they deliver better customer experiences and higher-quality work with lower risk.
To learn more about us we encourage you to visit, www.m-files.com . To learn more about how we became a Certified Great Place To Work visit, Working at M-Files | Great Place To Work .
Summary:
The Senior Copywriter is responsible for producing high-quality thought leadership and solution-oriented content, providing insight into current industry topics, and communicating M-Files value propositions to expand awareness that builds and shapes positive perceptions of our brand.
Our ideal candidate is an experienced writer and storyteller that is comfortable developing content related to business and technology trends, as well as understanding and explaining benefits of information management solutions. You write engaging, informative, and persuasive headlines, long-form stories, or brand positioning/messaging that gets attention and action. You have a strong portfolio that demonstrates your experience concepting and executing across multiple mediums and platforms. You'll play a key role in bringing our brand voice to life, creating a consistent, unique, human perspective to the what, why, and how of M-Files. If this describes you, we want to hear from you!
Main responsibilities:

• Work with internal client teams to execute the messaging and tone of voice across all creative applications and marketing channels including video and animation, email, social media, public relations, corporate and product collateral, website content, infographics, blog posts, and advertising
• Execute specific creative requests received through creative briefings at a rapid pace to meet the heightened demands of an ever-growing, dynamic business
• Conduct internal and external interviews thought leaders, influencers, subject matter experts, and customers in a variety of industries to generate compelling case studies, testimonials, and thought leadership content
• Monitor news and trends in key industries (software, technology, business, finance, etc.), across priority technology topics (future of work, AI, digital transformation, etc.), for opportunities to develop content expressing M-Files' unique point of view
• Work closely with industry experts to efficiently produce insightful content that showcases our unique benefits in a compelling way and captures the attention of key stakeholders within target markets and segments to drive conversions.
• Generate succinct, persuasive copy to support digital campaign efforts and demand generation
• Proactively seek out opportunities to partner with industry experts and thought leaders who can help to bolster the M-Files brand
• Measure, monitor and develop content for optimal conversion

Requirements
Key Competencies:

• At least 4 years of experience working as a content creator/writer or journalist, producing articles, features, and/or blog posts.
• BA in Advertising, Communications or similar degree or equivalent experience
• 5-7 years of related work experience as a content creator/writer or journalist, producing various content to support high-level creative marketing campaigns in an ad agency, interactive agency, or in-house creative team
• Proven talent with a portfolio showcasing examples of relevant assets focused on business-to-business relationships (software industry or similar a plus)
• Writes in a variety of styles, can adapt tone of voice
• Significant experience working with technical/professional subject matter experts to develop content

• An extraordinary eye for quality balanced with an efficient writing process that helps to feed the M-Files content engine

• The ability to explain complex concepts clearly, in non-technical ways.

• The ability to work independently and develop ideas proactively.

• A solid individual contributor that enjoys being part of a best-in-class team and wants to help everyone succeed.
• Thinks and articulates both verbally and visually when working with/without art directors
• Proven ability to effectively present ideas to creative team, internal clients, and/or senior executives
• Intelligent thinking, strong organizational skills, and accuracy
• A native English speaker

Benefits
Why M-Files?
We are a global company with Finnish roots and with our own product that we are greatly proud of!
By joining M-Files, you will get the opportunity to contribute to our success and growth, while developing your own expertise. Our team is fun, and our solutions are changing the market!
Our guiding principles of "Make it happen", "Help others", and "Love customers" are highlighted through our daily actions as a team. Transparent communication and outstanding team spirit were listed as our strengths in our M-Filer Experience survey last fall.
What We Offer:

• As a remote enabled company our employees enjoy the flexibility to establish their own life/work balance
• 10 paid holidays annually
• Unlimited PTO
• Matching 401K Plan (25% of employees' contribution up to the IRS max)
• Health insurance (PPO and HDHP/HSA plans offered)
• Dental insurance
• Vision insurance
• Life insurance (1x employee salary)
• Short-term disability (employer paid)
• Long-term disability (employer paid)
• Flexible Spending Plan (medical and dependent)