Senior Copywriter - ICHI

Keywords Studios is the ultimate hub for talent in the AAA game development industry. We're a major player in gaming, with a global network of over 70+ studios across 26 countries, each with its own unique culture and expertise. Our collaborative approach sets us apart as the top choice for technical and creative services for renowned console and mobile game developers worldwide. We offer industry-leading solutions such as , , , , , and more.

Now, we extend a warm invitation for you to explore new career opportunities with us.

About ICHI

ICHI, a dynamic creative agency and a proud member of Keywords Studios, specializes in gaming. At ICHI, we infuse Hero Energy into some of the world’s most cherished intellectual properties, transforming them from mere concepts into full-blown campaigns.

In the fast-paced gaming industry, owning a great IP is just the beginning. To truly capture the attention of today’s diverse and dynamic audiences, you need to unleash a brand’s full potential. This is what we call Hero Energy.

As part of the global Keywords Studios network, we collaborate with a range of exceptional creative studios, all dedicated to gaming and entertainment marketing.

Join us and be part of a team that brings brands to life with unparalleled creativity and energy

Role Overview

As a Senior Copywriter at ICHI, you’ll power the creative process with insightful, expertly written copy across a broad range of projects — from IP branding to trailers, social content, and full 360 marketing campaigns.

What You’ll Do

• Create original, compelling written content for all commercial mediums.

• Support the design team in campaign development with clear, compelling messaging.

• Develop creative concepts and create a range of copy across various marketing channels.

• Write in a digitally-native brand voice with a strong audience and commercial focus.

• Stay updated on copy trends and best practices, writing in various styles and tones across different channels, including email campaigns, in-product marketing, and SEO content.

• Communicate effectively and build strong relationships, simplifying complexity and engaging stakeholders.

• Prioritise your workload and manage briefs.

• Collaborate with every department in the company, bringing enthusiasm to a growing team.

• Research client brands, products, and customers to understand consumer psychology.

• Constantly test and optimise copy to boost conversions.

• Strong understanding of tone of voice and strategic thinking.

• How to quickly and concisely structure, develop, and sell an idea 

• Excellent communication skills to present concepts professionally and persuasively.

• Able to take and apply feedback effectively.

• Commercially-minded with great instincts for work that moves the needle for our clients.

• Company pension scheme

• BUPA Healthcare

• Income Protection Cover

• Life Assurance

• Employee Assistance Programme (EAP)

• Summer hours from June - August

• Wellbeing Days and paid time-off in-lieu

• External and in-house training

• Fun company socials and a weekly collaboration day in our Holborn office

• Hybrid working (2 days in the office, 3 days at home)

• Opportunities for cross-collaboration with other Keywords Studios

• A friendly and supportive working environment

If this sounds like a good fit for you, we’d love to hear from you!

Our Diversity, Equity, Inclusion and Belonging (DEIB) Commitment:Keywords Studios is an Equal Opportunity Employer and considers applicants for all positions without regard to race, ethnicity, religion or belief, sex, age, national origin, marital status, sexual orientation, gender identity, disability or any other characteristic protected by applicable laws. If you require any adjustments during the process please let us know in your application. We are committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. We especially welcome applications from candidates of underrepresented groups in the industry.

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Role Information: EN

Studio: ICHI Worldwide

Location: England, United Kingdom, Europe

Area of Work: Marketing Services

Service: Engage

Employment Type: Full Time

Working Pattern: Hybrid, On-site