Senior Creative Copywriter (Brand)

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

You can also see our latest DE&I report here

About Cleo

Most people come to Cleo to do work that matters. Every day, we fight for the world’s financial health, building a beloved AI that empowers people to make better financial decisions.

Backed by some of the most well-known investors in tech, we’ve reached over 5 million users and plan to double that number each year...which is where you come in.

We’re looking for a Senior Creative Copywriter (Brand) to join our Marketing team. This is both a conceptual and an executional role, working alongside a VP Brand, Director of Comms, Social Media Lead and the wider business to craft Cleo’s key messages and their implementation across all consumer touch-points.

This is a great opportunity for a conceptual writer to create award-winning work with a brand with a fun tone of voice - leading Cleo’s brand voice strategy.

What you’ll be doing

We're not boring. Which isn’t easy to be when you're talking about money. So we’re looking for a seasoned copywriter who’s copy and tone has defined the best brands around.

As a team, we only have one mission – to do work we love. That’s it. If we’re not proud of what we’re making, we start over and try again. Simple, but not easy. 

Specifically:

• Shaping Cleo’s TOV, presenting and delivering key messaging concepts that align and contribute towards a strong brand strategy. 
• Leading the process to develop and implement message hierarchies related to consumer, industry and user engagement campaigns.
• Owning the brand voice and the evolution of Cleo’s tone.
• Being the human voice of Cleo AI, driving conversations and brand awareness across multiple marketing channels.You will spend time writing polished PR and Brand materials as well as fun, quippy content for social media.
• Coaching marketing teams and the wider organization on our brand tone of voice - setting the standard for our brand tone and its application.
• Giving and receiving feedback through copy critiques and creative reviews. 
• Connecting with writers from across the business to share learnings and keep our voice consistent
• Playing against yourself to be more creative, more effective each week

What we’re looking for

• You’ve got 8+ years of experience as a writer with some best-in-class creative agency experience - taking ownership of compelling copy that’s changed the course of a business. 
• Excellent stakeholder management skills - a master of communication and collaboration
• You have a great sense of humor, are highly media literate and tapped into internet culture
• You have a firm understanding of tone of voice and how that affects brand perception, and are able to switch between voices with ease.
• You know how to articulate your vision through your writing craft and have a body of work across different platforms and concepts that demonstrate this.
• A doer, you are happy to get stuck in and do what it takes to fulfill our mission
• Strong knowledge of how tone can differ across channel and audience 

Bonus: You’re deeply interested in people and why they do what they do.

What do you get for all your hard work?

• A competitive compensation package (base + equity) with bi-annual reviews. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/ - This position is a CW3-CW4 level and we can pay $79,215 - $135,742 p.a depending on experience.
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
• Flexibility: We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
• Work where you work best. We’re a globally distributed team. This role can be based in one of our US Hubs, either in Los Angeles or New York. 
• Other benefits;
  • 15 days Annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
  • 401k matching in the US and 6% employer-matched pension in the UK
  • 2 months paid sabbatical after 4 years at Cleo!
  • Early finish every Friday
  • Online courses & internal training to level up your skills
  • Regular socials and activities, online and in-person
  • Online mental health support via Spill
  • And many more!

#LI-Hybrid