Senior CRM Executive | TheHut.com

Life at THG Ingenuity

THG Ingenuity is a fully integrated digital commerce ecosystem, designed to power brands without limits. Our global end to-end tech platform is comprised of three products: THG Commerce, THG Studios, THG Fulfilment. Each represents a single, unified solution, overcoming challenges and taking brands direct-to-consumer. Our client portfolio includes globally recognised brands such as Coca-Cola, Nestle, Elemis, Homebase, and Proctor & Gamble. 

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Why be a Senior CRM Executive at THG?

Reporting into the Snr Marketing Manager, the Senior CRM Executive will carry out the execution of the CRM strategy for the Lux sites; Coggles, The Hut, allsole & MyBag briefing and amending creative, building and scheduling emails and push app notifications to drive continued growth in sales, whilst delivering a great customer experience. 

As Senior CRM Executive, you’ll:

• Work with marketing teams, trading teams and the Snr Marketing Manager to deliver bespoke channel plans based on revenue targets and business growth plans.
• Act as the key CRM point of contact for your delegated sites.
• Responsible for the briefing, building and scheduling of email marketing communications, SMS and push app notifications.
• Segmentation of the customer database using in-house CRM tools.
• A/B testing to ensure emails are optimised to the best performing setups.
• Update templates for automated and triggered email campaigns as and when required.
• Analyse and report on campaign performance, presenting findings to relevant stakeholders and identifying opportunities for improvement.

KPIs 

• Support the CRM executive to achieve the monthly revenue targets and channel KPIs.
• Ensure all email communications, SMS and app notifications are delivered on time and in line with the CRM strategy.
• Ensure all CRM messaging aligns with wider brand messaging and tone of voice.

Requirements 

Essential: 

• At least 2 year’s CRM experience
• Time management and organisation: prioritise workload & effectively manage time to meet tight deadlines
• Team player
• Assertive and pro-active with a positive attitude
• Strong analytical skills and comfortable using Excel
• A keen eye for detail
• Ability to work in a fast-paced environment

Desirable: 

• Multi-channel experience and exposure (Email, SMS, App)
• Understanding of customer data and segmentation
• Knowledge of digital marketing channels other than email
• Experience with Google Analytics and/or Tableau
• Experience within the fashion retail sector