Senior CRM & Lifecycle Marketing Manager

As the Senior CRM & Lifecycle Marketing Manager at PrizePicks, you will be a key leader in our marketing department, responsible for overseeing the development and execution of our customer relationship management (CRM) and lifecycle marketing strategies. Your expertise in CRM and data-driven marketing will be pivotal in driving customer engagement, retention, and loyalty. You will lead a team of marketing professionals and collaborate with cross-functional teams to create personalized and impactful campaigns that elevate our member experience.

• Develop and implement comprehensive CRM and lifecycle marketing strategies aligned with PrizePicks' overall business objectives.
• Manage a team of marketing specialists, providing guidance and support to achieve CRM and lifecycle marketing targets.
• Utilize customer data and analytics to derive insights, segment player audiences, and create personalized marketing campaigns that drive player engagement and retention.
• Plan and execute lifecycle marketing campaigns across various channels, including email, push notifications, and in-app messaging, to enhance the member experience at different stages of the customer journey.
• Collaborate closely with Product, Customer Support, and Analytics teams to ensure a seamless and personalized member experience.
• Leverage marketing automation and personalization tools (Braze) to automate and optimize lifecycle marketing campaigns.
• Measure and analyze campaign performance and user engagement metrics, providing data-driven recommendations for continuous improvement.
• Develop strategies to optimize customer onboarding, activation, retention, and reactivation efforts.
• Stay up-to-date with industry trends, best practices, and emerging technologies in CRM and lifecycle marketing to drive innovation and competitive advantage.

• Knowledge or willingness to learn the PrizePicks backend systems
• Bachelor's degree in a relevant field, including marketing, business, journalism/communications, etc.
• Proven experience (3+ yrs) in retention marketing, CRM, or customer lifecycle management, preferably within the gaming industry.
• Highly motivated self-starter with a proactive approach to problem-solving and a passion for staying up-to-date with industry trends and best practices.
• Must have experience creating automated CRM campaigns in Braze (preferred).
• Must have email marketing and other copywriting experience.
• Must understand the Daily Fantasy Sports industry.
• Experience analyzing data to make informed decisions.

• Worked with DFS/sports betting platforms.
• Experience with any of the following: MixPanel, Tableau.

In addition to your great compensation package, company subsidized medical/dental/vision coverage plans and matching 401(k), we’ll shower you with perks including:

• Break room with ping pong, endless snacks and in-office lunch once a week
• Unlimited PTO to encourage a healthy work/life balance (2 week min required!)
• Modern work schedule focused on getting the job done, not hours clocked
• Workplace flexibility
• Company and team outings, we encourage a tight-knit workplace
• Generous Maternity AND Paternity leave (16 weeks!)
• Annual bonus & stock options
• Wellness program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunity for growth and career development