Senior CRM Manager

Company Description

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Job Description

The Sr CRM Manager is responsible for leading the design and delivery of marketing automation solutions to meet the business goals and technical requirements of our global roster of clients & prospects.

The ideal candidate will be a professionally certified subject matter expert of one or more CRM platforms such as Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot), Microsoft Dynamics 365, and must be able to articulately consult with clients to develop best in class solutions.

A successful Sr CRM Manager will work closely with the CRM leadership and will be able to translate the client’s business requirements into technical solution designs and automated program flows. They should be able to confidently lead client workshops, coordinate relevant internal resources, accurately scope projects and influence internal and external stakeholders at a senior level. 

Responsibilities

• Be the technical lead on client engagements for their business challenges related to marketing automation initiatives.
• Present the benefits of the marketing automation architecture and integration capabilities.
• Create, manage and present an actionable Functional Specification Document (FSD, Blueprint) based upon the Business Requirements Document (BRD) that aligns a client's business needs to that of the platform solutions.
• Lead the implementation of the functional & technical solution as defined in the FSD.
• Manage multiple client engagements and work with associated team members e.g. Client Partner, Technical Engineering lead, Investing Analytics lead, etc.
  Identify project issues / risks and present alternatives to alleviate or resolve.
• Collaborate with the CRM lead in accurately scoping projects and work closely with project managers to create and adhere to project plans and timelines.

Qualifications

Knowledge & Experience Requirements

• Understanding and hands on experience of using and implementing marketing automation platforms.
• Experience on Pardot, Big Query, Personalization Studio and Tableau is a significant plus.
• Experience leading customer facing discussions.
• Creating Functional Specification Documents.
• An understanding in leveraging WebServices - SOAP and REST APIs.
• Familiarity with data architecture/schema.
• Experience in marketing automation project setup, including Deliverability & IP Warming, Whitelisting/Blacklisting, Country-Specific Legal Requirements, APIs, AmpScript/SQL, Journey Building, Predictive Content, Database Management, ETL, Common Marketing KPIs for Reporting.
• Highly proficient with marketing technologies (specifically campaign management, data management platforms); general knowledge of HTML.
• Exposure to Google Marketing Platform and Meta Business Suite preferred.
• Fluent in both Spanish and English - Mandatory

Main Attributes

• Ability to consultatively engage with customers and to quickly make complex decisions
• Thrives in a fast-paced, entrepreneurial environment
• Flexible, versatile and copes well under pressure
• Proven ability to manage, develop, and coach other team members
• Excellent strategic & technical thinking
• Excellent attention to detail
• Maintains a diplomatic and professional approach to work in all circumstances
• Accountable and responsive; able to deliver outcomes effectively

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.

Additional Information

Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

💰 Reward: You'll receive a loyalty salary increase on your Jellyfish anniversary, in addition to our company-wide annual bonus.

💫 Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.

📈 Growth, Your Way: Grow your career with one paid day each month for self-development and access to LinkedIn Learning with unlimited online courses.

🏥 Health Insurance: We provide a private health insurance policy that includes visual and dental plan coverage.

Unfortunately, there has been an increase in fake recruiters impersonating Jellyfish and unlawfully using our brand name. If you are unsure if an email with a job offer you have received is genuinely from Jellyfish, or if you suspect any fraudulent activity, please report it to [email protected].

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