Senior CRM Marketing Professional

Description

Humana's Marketing Organization is looking for a Senior CRM Marketing Professional to join the Stars Marketing team who can successfully work within a small team to identify and develop a member-centric, integrated strategic approach to member engagement and satisfaction. The marketing strategy will engage and improve member health and well-being while also delivering quality outcomes with a 4+ Star rating.

Responsibilities

The Senior CRM Marketing Professional will serve on the Marketing Strategy team and work with our Quality Stars and Innovation business partners to support business goals that impact a long-term growth strategy. The role will assess and identify new opportunities and innovative thinking to drive Stars performance and growth transformation, including the member experience and influencing member perception.

The Senior CRM Marketing Professional identifies and communicates initiatives that enhance the positioning and offering of products and services to Humana members. The right candidate has the experience and ability to make decisions on moderately complex, to complex questions related to improving marketing strategy and the overall member experience for accelerated growth. Over time, the professional will begin to influence the Stars Marketing strategy while demonstrating considerable latitude in determining objectives and their approach to marketing projects and programs.

Key Role Functions

• Assess the member experience, journey and challenges to improve member health and well-being through well researched market factors and member behavior
• Identify, analyze, and evaluate business opportunities using historical campaign performance, consumer research and competitive intelligence
• Consistently review and assess key performance metrics, audience engagement, member feedback and perception to isolate key findings and make strategic recommendations across the business
• Focus on continuous improvement and growth through an understanding of data-driven member engagement strategies based on key insights that often address aspects of integrated marketing channels, reach, conversion rates and marketing ROI
• Keen understanding of Satisfaction & NPS and how to influence the value proposition and member perception through marketing intervention
• Identify test & learn opportunities, or new ways of working, that drive engagement and deliver on an integrated member-centric strategy
• Provide direction based on key findings to enhance and optimize positioning and message refinement
• Build working relationships with business stakeholders, internal support teams and external vendors and partners
• Play a leading role in a cross-functional team environment to achieve business goals
• Utilize problem-solving and organization skills, demonstrate attention to detail and manage multiple high-profile strategies and programs

Required Qualifications

• Bachelor's Degree in Marketing, Marketing with a digital focus, Business Administration or related field
• 5 years of experience in performance marketing focused on multi-channel integrated marketing strategy development that incorporates consumer behavior, performance metrics and successful conversion methodology
• Prior focus on marketing growth strategy, innovation, test & learn scenarios, digital marketing and program development
• Demonstrated ability to think strategically and leverage analytics and data insights to drive marketing optimization
• Experience working with consumer behavior, brand and audience profiling
• Excellent planning and organizational skills with demonstrated ability to meet deadlines while implementing projects
• Strong business acumen skills, understanding of business goals, comfortable with evaluating and communicating financial metrics and Key Performance Indicators (KPIs)
• Experience working with business partners to deliver solutions that meet their needs
• Ability to pivot and respond to market factors, shifting priorities and internal business needs
• Self-managing, organized and detail oriented, possessing excellent time management skills
• Excellent communications skills, written and verbal, able to communicate at all levels within the organization

Preferred Qualifications

• Prior strategic marketing or industry experience focused on Medicare Members and / or Health and Well-being
• Demonstrate a passion for consumer-centric performance marketing and measurable results
• Ability to thrive in a cross-functional, fast paced, performance marketing environment
• Experience working with internal partners and external vendors
• Self-managing and disciplined; possess the ability to multi-task, manage competing priorities and operate effectively within a large and complex organizational structure
• Experience with Agile marketing

Additional Requirements

Covid-19 Vaccine/Testing Requirement

Humana and its subsidiaries require vaccinated associates who work outside of their home to submit proof of vaccination, including COVID-19 boosters. Associates who remain unvaccinated must either undergo weekly negative COVID testing OR wear a mask at all times while in a Humana facility or while working in the field.

Work at Home/Remote Requirements

• Must ensure designated work area is free from distractions during work hours and virtual meetings
• Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10x1 (10mbs download x 1mbs upload) for optimal performance of is required

Scheduled Weekly Hours

40