Senior CRO and Marketing Automation Specialist

Company Description

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit www.merkle.com.

Job Description

We are looking for a Senior CRO and Marketing Automation Specialist to join our Marketing Technology team. You will report to the Marketing Services Manager. This is a hybrid workplace.

These will be your key responsibilities:

• You implement and optimise Conversion Rate Optimization (CRO) strategies to improve email/SMS/mobile push performance and engagement.
• You use Marketing Automation tools (e.g Salesforce Marketing Cloud, Braze, etc.) to streamline campaign execution, enhance targeting, and improve customer journey experiences.
• You analyse campaign data to identify trends and insights, making recommendations for continuous improvement in both CRO and Marketing Automation efforts.
• You manage continuous content management and content optimization across various platforms such as Sitecore, Adobe Experience Cloud, Drupal, Salesforce, or SAP Hybris.
• You create special campaigns, landing pages, and assist with relaunch and content migration projects.
• You advise clients on efficient work with our CMS platforms.
• You coordinate colleagues relevant to campaign setup, such as copywriters and asset designers.
• You create email marketing campaigns for our clients.
• You are responsible for quality control, the creation of dashboards and reports, and the ongoing optimisation of campaigns.

Qualifications

• You have 3+ years of experience in campaign management with understanding of platforms like Salesforce Marketing Cloud, Braze & Sitecore
• You have experience with conversion rate optimization (CRO) projects and a track record of improving conversion rates.
• You hold a bachelor's degree or higher in Marketing, Business, Communications, or a related field, or a comparable qualification.
• You have experience with marketing automation technologies, digital marketing and customer journeys.
• You have strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
• You have project management skills with the ability to manage multiple projects and deadlines simultaneously.
• You have strong communication and interpersonal skills to collaborate with clients and cross-functional teams.
• You are fluent in English.

Additional Information

Our benefits:

🏥 Premium package private health insurance (for you, your spouse and children), insured sum of 100.000 EUR/year.

⏰ Flexible working hours and hybrid way of working (work from home and/or work from office)

👩 ⚕️100% paid sick leaves for a period not exceeding 30 calendar days

🎯 Fully covered certifications for technical roles in Salesforce, Adobe, Microsoft etc

🎓 Full access to Dentsu Academy, on-site learning sessions

🏝 25 days of vacation + 3 wellness days + 2 volunteering days

🎁 House of Benefit allowance

🍹 Team events: company parties, after hours gatherings, board games and team buildings

🥪 Snacks, fruits, and sweets in the office

🏀Fit Pass special offer for you and your partner/children

☀Rooftop lounge with an amazing view on whole Belgrade

🌇Office in the heart of Belgrade city centre

🏓Table tennis top, video games, karaoke set

💸 Referral bonus program

Merkle do not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.

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