Senior Data Analyst - Digital Product

Huckberry is looking for a Senior Data Analyst to support the e-commerce and product management teams by unlocking access and insights to digital data & streamlining its useability. In this role, you will work closely with the e-commerce team to define customer KPIs and create tables, models, and dashboards that power the exploration of site and AB test results. This role will work cross-functionally to deliver customer insights in a way that would be helpful marketing, merchandising, and operations decisions.

This role is based out of our headquarters in Austin, TX; relocation support will be provided to a remote hire.

Responsibilities

• Operate as a functional specialist for BI software and tools, understanding and documenting the underlying data from multiple sources
• Help drive data collection requirements and analysis for site event tracking and AB testing to better understand our customer and ROI
• Collaborate with e-commerce teams to answer key questions related to user flow by analyzing, modeling, and visualizing data to make recommendations
• Partner with our CRM and marketing analyst to build an enhanced framework for our customer retention strategy and customer profiles based on purchase, needs, and lifetime behavior
• Drive customer purchase behavior segmentation strategy and establish a measurement model that can be used across all channels

Requirements

• 2+ years of experience in a related role with e-commerce/retail, D2C industry
• 3+ years of data analytics experience in a strong analytical environment (Looker, Bigquery, Segment, Databricks, etc.)
• Expert SQL experience, query optimization, data extract
• Strong communicator, both verbally and in writing about data to technical and non-technical stakeholders
• Demonstrates an ability to prioritize and manage a wide array of tasks and responsibilities in collaboration with stakeholders
• Experience with AB Testing and pseudo-A/B test setup and evaluations
• A plus, proficiency in Python, NumPy and other packages as well as professional application of statistical models

Benefits

• 401k match
• WFH flexibility
• Sabbatical Leave
• Summer Fridays
• Mental health resources
• Paid Parental Leave
• Volunteer Time Off
• Employee discount

Company Description

Huckberry is a leading men's lifestyle brand and journal. Over a million guys trust us as their go-to resource for the best gear, adventure inspiration, and a lot more. We were recently named one of IAB's most disruptive consumer brands, and we've collaborated with everyone from Matthew McConaughey and Kelly Slater to brands like Lululemon and Coors. We look forward to meeting you!

Want to get know us better? Check out our:

• Journal: https://huckberry.com/journal
• YouTube: https://www.youtube.com/c/Huckberryco
• Instagram: http://instagram.com/huckberry

Huckberry encourages candidates of all different backgrounds and identities to apply. We are always eager to further diversify our company, and we are committed to providing an inclusive environment of mutual respect where all can flourish. All of our employment decisions are based solely on merit and business need.