Senior Data Scientist, Marketing & Operations Analytics

About the role

As a Senior Data Scientist Marketing & Operations Analytics you will be responsible for measuring understanding and helping optimize the different marketing channels and sales operations at Coalition. You will use analytics experimentation and advanced statistical techniques (i.e. causal inference Marketing Mix Model etc) to help optimize our customer acquisition and retention strategies across Web Growth and Digital Demand. This role will also partner with our Sales Operations team to help guide them through mid-funnel actions that lead to downstream conversions. This role requires the ability to partner with the Head of Marketing Head of Sales Ops  and other key stakeholders to effectively communicate clear actionable strategies across our company.

This is a remote position that can be based anywhere in the United States or Canada.

Responsibilities

• Lead cross-functional projects using quantitative analysis and advanced data modeling to discover insights that will guide strategic decisions and uncover optimization opportunities

• Influence leadership & make us more efficient with data-backed recommendations tracking OKRs etc.

• Ability to understand measure and empathize with the customer’s journey

• Ability to use data to identify gaps/problems in our customer’s journey and propose potential solutions

• Lead the design and delivery of data models reporting systems data automation systems dashboards and performance metrics that support key marketing & sales ops decisions

• Provide knowledge of the sales cycle for mid-funnel engagements to provide analytics support and recommendations to the sales ops team to optimize performance and drive mid-funnel engagement and down-stream conversions.

• Combine/Integrate new data sources and be able to put together new narratives based on the data

• Training/mentorship of junior employees

• Contribute and grow the culture of data excellence on our team by bringing mature empathy best practices and processes to our organization

Skills and Qualifications

• A Bachelor's degree in Statistics Economics Mathematics or related technical field

• 5+ years of experience in related analytical data science or consulting background

• Demonstrated experience influencing partners in product marketing operations etc

• Develop implement and refine core marketing measurement frameworks and models including attribution churn CLV return on investment experiment methodology and segmentation

• Expert SQL proficiency with proven competencies in designing well-architected data models optimizing for query performance and clearly documenting code

• Strong programming skills in Python R or similar programming language

• Work in Tableau Looker or similar visualization / business intelligence platform

• Strong communication skills and ability to convey complex topics to non-technical audiences

• Passion drive and a deep sense of responsibility. We build the systems that keep us and our customers safe!

Bonus Points

• Experience with operational tools and business systems such as Amplitude Google Analytics Marketo Salesforce Segment Outreach or Zuora a big plus

• Experience in insurance insurtech and fintech industries

• Experience with DBT Airflow or similar analytics workflow tools is a big plus

• Understanding of and experience with experimental design causal inference and advanced statistical methods

Compensation

Our compensation reflects the cost of labor across several US geographic markets. The US base salary for this position ranges from $105000/year in our lowest geographic market up to $158400/year in our highest geographic market. Consistent with applicable laws an employee's pay within this range is based on a number of factors which include but are not limited to relevant education skills job-related knowledge qualifications work experience credentials and/or geographic location. Your recruiter can share more on target salary for your location during the interview process. Coalition Inc. reserves the right to modify this range as needed.

Perks

• 100% medical dental and vision coverage

• Flexible PTO policy

• Annual home office stipend and WeWork access

• Mental & physical health wellness programs (One Medical Headspace Gympass and more)!

• Competitive compensation and opportunity for advancement