Senior Data Specialist

Caterpillar

Senior Data Specialist

Posted 9 Hours Ago

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Cary NC USA

Hybrid

113K-169K Annually

Senior level

Artificial Intelligence • Cloud • Internet of Things • Software • Cybersecurity • Industrial

Cat Digital uses digital technologies to help Caterpillar Inc. customers build a better more sustainable world.

The Role

The Senior Data Specialist executes marketing analytics and reporting builds dashboards performs data validation and supports dealer performance through actionable insights.

Summary Generated by Built In

Career Area:
Technology Digital and Data
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar you're joining a global team who cares not just about the work we do - but also about each other. We are the makers problem solvers and future world builders who are creating stronger more sustainable communities. We don't just talk about progress and innovation here - we make it happen with our customers where we work and live. Together we are building a better world so we can all enjoy living in it.
Digital Media Strategist Enterprise Media Platforms:
Cat Digital is the digital and technology arm of Caterpillar Inc. leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide our teams use data technology advanced analytics telematics and AI capabilities to help our customers build a better more sustainable world.
Role Summary:
The Senior Data Specialist supports Cat OnPoint Marketing Services by executing marketing analytics and reporting translating defined requirements into reliable actionable insights that support dealer performance and campaign optimization.
This role performs hands-on analytics dashboard development and data validation while also serving as a key liaison to Account Managers and dealers helping interpret results answer analytics-related questions and ensure insights are clearly understood and actionable.
Working under established analytics strategy and standards this role contributes to scalable reporting improves data quality and supports consistent measurement of campaign performance customer engagement and value realization.
What You Will Do:

Execute analytics and reporting requests tied to dealer onboarding campaign performance and ongoing optimization efforts
Build and maintain dashboards reports and visualizations focused on campaign performance customer engagement and conversion outcomes.
Perform hands-on data analysis to identify trends anomalies and performance drivers across marketing campaigns and dealer activities.
Serve as a liaison to Account Managers and dealer stakeholders supporting analytics-related questions explaining results and helping translate insights into action.
Validate data accuracy and perform data quality checks investigating and resolving discrepancies across sources.
Translate defined requirements into implementable analytics solutions including report logic metric definitions and data transformations.
Document and maintain data definitions reporting logic and dashboard structures to support consistency and scalability.
Support ongoing improvement of reporting by identifying opportunities to streamline standardize or enhance analytics outputs.
Partner with Lead Data Specialist and technical teams to support data requirements reporting enhancements and issue resolution.

What You Will Have:
Value Realization: Knowledge of value realization methods; ability to plan execute monitor and manage business activities and resources to determine and achieve the actual value from a business initiative as estimated in an associated business case.
Communicating Complex Concepts: Knowledge of effective presentation tools and techniques to ensure clear understanding; ability to use summarization and simplification techniques to explain complex technical concepts in simple clear language appropriate to the audience.
Agile Development: Knowledge of agile methodologies and the agile development lifecycle; ability to utilize formal agile methodologies disciplines practices and techniques for the delivery of new and enhanced applications.
Cloud Computing: Knowledge of cloud-based solutions and their applications; ability to design implement and manage cloud-based solutions to meet business needs and improve operational efficiency.
ETL Process: Knowledge of the extraction transformation and loading (ETL) process; ability to develop a database through the ETL process.
Information Management: Knowledge of an organization's existing and planned Information Architecture and Information Management (IM) methodology; ability to collect and manage information from different sources and distribute this information to enhance operational efficiency.
Considerations For Top Candidates:

Bachelor's degree or equivalent experience in Analytics Data Information Systems Marketing Analytics or a related field.
Experience executing analytics and reporting for digital marketing programs campaigns or customer engagement initiatives.
Hands-on experience working with marketing KPIs such as engagement rates conversion metrics campaign performance or customer behavior analysis.
Experience interpreting and communicating campaign performance results to marketing or business stakeholders.
Proficiency in SQL and experience working with structured datasets.
Experience building dashboards and reports using data visualization tools (e.g. Tableau or similar).
Ability to clearly explain analytical insights to non-technical stakeholders including marketing or customer-facing teams.
Strong attention to detail with experience in data validation and quality assurance.

Preferred Qualifications

Experience supporting marketing analytics in a dealer-facing or customer-facing environment.
Familiarity with campaign reporting audience segmentation and customer journey analysis.
Experience working alongside Account Managers marketing teams or CRM/campaign execution teams.
Experience working within defined analytics frameworks or governance structures.
Experience supporting value realization ROI tracking or performance reporting frameworks.

What Success Looks Like

Dealers and Account Managers receive clear accurate and actionable insights on campaign performance and customer behavior.
Dashboards and reports are reliable easy to interpret and consistently used to guide marketing decisions.
Analytics questions from dealers and Account Managers are addressed quickly and effectively.
Data quality issues are identified and resolved proactively improving trust in reporting.

Additional Details:

Sponsorship is not available for this role
Relocation is not available for this role
Remote work is not being considered for this role

What You Will Get:
Working with a Fortune 100 leader you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions make an impact and do the work that really matters. Join Us.
About Caterpillar
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment off-highway diesel and natural gas engines industrial gas turbines and diesel-electric locomotives. For nearly 100 years we've been helping customers build a better more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services backed by our global dealer network provide exceptional value that helps customers succeed.
Summary Pay Range:
$112710.00 - $169060.00
Compensation and benefits offered may vary depending on multiple individualized factors job level market location job-related knowledge skills individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility terms and guidelines. This is a summary list of benefits.

Medical dental and vision benefits*
Paid time off plan (Vacation Holidays Volunteer etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement

* These benefits also apply to part-time employees
Visa Sponsorship is not available for this position.
Posting Dates:
May 20 2026 - May 27 2026
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community.

Skills Required

Bachelor's degree or equivalent experience in Analytics Data Information Systems Marketing Analytics or a related field.
Experience executing analytics and reporting for digital marketing programs campaigns or customer engagement initiatives.
Hands-on experience working with marketing KPIs such as engagement rates conversion metrics campaign performance or customer behavior analysis.
Experience interpreting and communicating campaign performance results to marketing or business stakeholders.
Proficiency in SQL and experience working with structured datasets.
Experience building dashboards and reports using data visualization tools (e.g. Tableau or similar).
Ability to clearly explain analytical insights to non-technical stakeholders including marketing or customer-facing teams.
Strong attention to detail with experience in data validation and quality assurance.

What the Team is Saying

Caterpillar Compensation & Benefits Highlights

Healthcare Strength—Health coverage is described as broad with multiple plan options and expanded mental‑health support via an assistance program. Tools and wellness initiatives that help find high‑value care reinforce the overall medical offering.
Retirement Support—Savings programs include a 401(k) with employer matching and for some groups additional annual contributions based on age and service. Stock purchase opportunities provide another avenue for long‑term financial benefits.
Leave & Time Off Breadth—Paid time off holidays and paid volunteer time are highlighted across many roles. Parental and adoption benefits are also called out within the broader Total Rewards framework.

Learn more about Caterpillar's Compensation & Benefits →

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The Company

HQ: Irving TX

100000 Employees

Year Founded: 1925

What We Do

Cat Digital is the digital and technology arm of Caterpillar Inc. responsible for bringing digital capabilities to our world-famous yellow iron. With over 1.5M connected assets worldwide our teams use data technology advanced analytics and AI capabilities to help our customers build a better world.

Why Work With Us

The Cat Digital team is at the forefront of Caterpillar’s evolution. We take pride in solving complex problems by building new systems from the ground up. On our team you’ll leverage data from across our entire enterprise to find solutions that open a new world of possibilities for our customers and dealers. Join us in building a better tomorrow.