Senior Data Strategist - Consumer

At GREY,  we create Famously Effective ideas – creativity that delivers business results – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 40+ studios across six continents.
In 2023, we were named a Top 100 Most Loved Workplace and our agency network, The Grey Group, ranked in the top ten award winners at the Cannes Lions International Festival of Creativity

POSITION OVERVIEW 

Data Strategy is an integral division within the Strategy team at Grey. Our Senior Data Strategists lead clients and teams through a journey of human-centered research to discover insights and inspiration and contribute to all phases of the strategic process. This unique role is a blend of creative and analytical thinking that deploys various tools and techniques that inspire creative communication and help clients better understand their target audience, map their experiences, size market opportunities, measure and optimize brand performance - all rooted in data-driven strategic insights. Our Senior Data Strategist are partnered with our Planning in a 1:1 relationship, mirroring the relationship of art direction and copy.  We feel that data must live at the core of everything we do to ensure we are making Famously Effective Work.

KEY RESPONSIBILITIES 

• Build audience profiles based off various syndicated and proprietary tools (Resonate, Global Web Index, Brandwatch, AYTM, Google Insights Finder, etc.).
• Lead social media reporting in collaboration with our community management team.
• Design and plan creative research, including survey design, audience screening, focus groups, hypothesis testing through qualitative/quantitative analysis, etc.
• Synthesize research findings to uncover and articulate insights that will inspire strategy and inform the creative briefs - Data Strategists must be able to lead the team (and the client) through the analysis and synthesis processes, distilling down to focus on the most important insights and linking them together in a strategic framework.
• Collaborate with teams and ideate on insights to create strategic opportunities for innovative brand and product experiences.
• Data Strategists are responsible for guiding client teams to define campaign objectives that ladder up to business goals and recommend tracking techniques using a variety of tools to measure KPIs that help determine how we optimize.
• Develop a deeper understanding of the target audiences, consumer journeys, identifying both in-category and out of category opportunities for brands.
• Educate clients on the value of data-driven services for their business, helping them define and quantify needs and offering potential solutions.
• Pro-actively engage with other specialty and new business teams across Grey's network, to strengthen the Grey data strategy framework, cultivate new opportunities, and activate compelling insights into action.

WHAT YOU WILL NEED:

• Creative critical thinking and problem-solving skills
• Strong comfort with Excel including the ability to perform functions like pivot tables and basic formulas
• Prior experience with social media management tools like Sprinklr, Sprout, Emplifi, Brandwatch, etc.
• Ability to conduct social listening analyses leveraging tools like Infegy, Netbase, or Brandwatch
• Intellectual curiosity and a desire to learn new Technical skills with some degree of autonomy (ie. SQL, Tableau)
• A foundational knowledge of statistics
• The interpersonal skills to inspire and selflessly elevate the creative product
• A team mentality - succeed when the overall team succeeds
• 3-6 years of experience in an agency, marketing, or financial analysis background setting preferred
  • For consideration: at least 2-3 years in a data or insights-specific role

NICE TO HAVE:

• Build measurement strategies for brand campaigns across channels including digital, social, website, and CRM.
• The eye to recognize a great idea when they see it, and the experience to know how to make it better.
• The skills needed to orchestrate, and the knowledge to direct the application of the different disciplines, resources, and personalities seamlessly.
• Be a driver to create new data-led projects across clients within Grey by providing thought leadership on innovative data-driven solutions such as brand sentiment studies, category trends opportunities, MMM etc.
• Interested in AI , computer science, or automation and how it pertains to digital marketing.

WHO YOU ARE:

• Creative: Putting together two things to create a third thing no one’s ever seen before
• Productive: Acting on ideas to make things happen and get stuff done
• Collaborative: Focused on the greater good versus personal gain
• Adaptable: Ready and able to embrace change
• Kind: Amicable and considerate of others

The base salary for this position at the time of this posting may range from $85,000 to $100,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.

#LIHybrid

At GREY we believe that being diverse, equitable and inclusive means will be a company where ideas reflect, connect to, and impact culture because we are a place where everyone can fully participate in the work of making our ideas creative, famous and therefore effective in the world. Where every person is valued for distinctive skills, experiences and perspectives. It is supported by committed leadership, studio values, behaviors, policies and procedures that promote a culture where everyone’s difference is valued.

GREY is a place where who you are - your race, ethnicity, nationality, age, physical and mental abilities, sexual orientation, gender/gender identity, religious beliefs, political beliefs, socioeconomic status, family status - will not cause disparity in your experience, but instead energizes your creativity and becomes an important and beneficial part of the work you do.