Senior Database Marketing Professional (Remote)

Description

Humana's Marketing organization is seeking a Senior Database Marketing professional to join the Acquisition Campaign Execution Team working anywhere in the U.S. This team is within the Marketing Regulatory and Operational Communications (MROC) department.

Responsibilities

As the Senior Professional, you will work within a cross functional Agile team to translate various lines of business' (LOB) marketing strategies into execution via Adobe Campaign. You will build a solid relationship with various LOB's team members, and will be responsible for on-time delivery of data across multiple channels including Direct Mail, Email, Digital, etc. In this role, you will be considered the Primary Developer and will be responsible for overseeing workflows developed by Secondary Developers. This includes: peer reviewing all workflows, ensuring compliance and rectifying any and all errors while meeting deadlines among other responsibilities.

Key Role Functions

• Use Adobe Campaign to create and manage marketing campaigns
• Learn and understand intricacies of assigned LOBs
• Strong communication skills for discussing strategy and capabilities of campaign marketing with various teams
• Translate strategy from Media teams into Adobe Campaign logic
• Ability to teach/coach secondary developer(s) technical details of campaigns
• Understand database structure and data manipulation via queries, filters etc.
• Manage/assist with other LOB campaigns

Required Qualifications

• Bachelor's degree in Marketing, Business, Mathematics, Communication or related field
• 4+ years of experience in database marketing
• 3+ years of experience with Adobe Campaign or a similar campaign tool
• Demonstrated ability to lead projects and influence others
• Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Preferred Qualifications

• Master's degree
• Prior health insurance industry experience

Additional Information

Covid-19 Vaccine/Testing Requirement
Humana and its subsidiaries require vaccinated associates who work outside of their home to submit proof of vaccination, including COVID-19 boosters. Associates who remain unvaccinated must either undergo weekly negative COVID testing OR wear a mask at all times while in a Humana facility or while working in the field.

Work at Home/Remote Requirements

• Must ensure designated work area is free from distractions during work hours and virtual meetings
• Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10x1 (10mbs download x 1mbs upload) for optimal performance of is required

Scheduled Weekly Hours

40