Senior Demand Generation Manager

We're on a mission to make it possible for every person, team, and company to be able to tailor their software to solve any problem and take on any challenge. Computers may be our most powerful tools, but most of us can't build or modify the software we use on them every day. At Notion, we want to change this with focus, design, and craft.

We've been working on this together since 2016, and have customers like Pixar, Mitsubishi, Figma, Plaid, Match Group, and thousands more on this journey with us. Today, we're growing fast and excited for new teammates to join us who are the best at what they do. We're passionate about building a company as diverse and creative as the millions of people Notion reaches worldwide.

Notion has a very successful "land and expand" business model. Our customers start using Notion for free, and upgrade over time as they expand their teams and embrace increasingly sophisticated use cases. Often, our Notion users and champions are different than the person who has enterprise purchasing authority.

The Demand Gen team serves as a dot-connecter across sales, marketing and operation teams to identify, engage, and convert decision makers at our target mid market and enterprise companies.

As the Senior Demand Generation Manager, you will blend strategy with execution, owning and implementing demand gen programs and campaigns. This is a highly strategic role focused on driving results that contribute meaningfully to Notion's bottom line.

• Deeply understand the Notion product, user and buyer journey and partner with the Head of Demand Gen on strategy that is innovative and appropriate for Notion's funnel and market.
• Strategize and execute email campaigns, engagement and nurturing accounts and opportunities by segment and persona
• Utilize Marketo platform, own and execute demand generation activities included, but not limited to, engagement campaigns (lead nurturing), prospect intelligence, lead scoring, digital content strategy (gated content offers), and more.
• Own lead and pipeline metrics. Develop reporting on key KPIs, assess pipeline health, and identify key challenges and priorities.
• Measure, report and optimize program and campaign performance, rigorously A/B test, and effectively and consistently communicate campaign plans, programs, and results with stakeholders at all levels across the organization
• Partner closely with sales, marketing, operations, and data to develop a coordinated strategy and campaign execution for both inbound and outbound lead generation.
• Partner with our Operation and BizTech teams to manage and better utilize our go-to-market systems (Marketo, Salesforce, Outreach, ZoomInfo)

• Experience managing and execution demand gen programs and campaigns for B2B companies.
• You have a track record of hitting aggressive growth goals leveraging a diverse set of channels and tactics, expert in end-to-end campaign development, execution, and measurement
• Demonstrated ability to employ data-driven, digital first strategies for high quality lead generation and opportunity acceleration through sales teams
• Proficiency in systems like Marketo, Outreach and ability to navigate Salesforce to pull reports on specific campaigns and understand status of leads in the funnel
• Customer-centric and driven by insights. You understand the customer journey, each influencer within the decision making process, and leverage customer insights to design your campaigns.
• Great at building cross functional relationships. You've worked closely with data, sales, content and operations partners.

• Experience driving enterprise demand for a freemium SAAS business

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Notion.

Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.

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