Senior Demand Generation Manager

BlueCat is one of those hidden gems that is disrupting the market as a key player in the rapidly growing space of Adaptive DNS. We harness the power of DNS to provide secure, centralized network infrastructure to some of the world’s biggest brands so that employees can access the computing resources they need, when they need it. 

At BlueCat, we take immense pride in our award-winning culture, an integral part of our identity. We are proud recipients of several prestigious accolades, including the "Great Place to Work" certification. By becoming a part of our team, you not only join a company at the forefront of technology but also become an integral member of Canada's top workplaces in various categories, including Technology, Today's Youth and Women, and Mental Health and Inclusion.

Qualifications

● Experience and proven track record in developing cohesive multi-channel integrated campaigns

● Strong project management, organizational, and communication skills

● Experience working in a metrics-driven culture to measure how marketing activities contribute to pipeline generation

● Ability to manage multiple projects with intertwining deadlines while staying focused on the details

● Experience working in a B2B software marketing team

● Understanding of multiple sales channels (i.e. direct sales, channel partners, and alliance partners) preferred

● Marketing automation experience required (i.e. Marketo, Pardot, Hubspot)

● Content marketing management experience preferred (i.e. Pathfactory, Uberflip)

● Outreach experience preferred

● Experience strategizing, writing, creating, and measuring email nurtures

● Experience planning, project managing, and executing webinar programs (Zoom Webinar preferred)

● Exhibit willingness and flexibility to work both independently as well as part of a team, experience working asynchronously

● Proficiency in MS Excel or Google Sheets

● Impeccable eye for detail

● Experience with marketing reporting, and attribution reporting preferred

Responsibilities

● Strategize, execute, and optimize a data-driven demand generation campaign strategy to achieve sales goals

● Develop and deploy integrated marketing campaigns, including crafting strategy, aligning internal team members, and keeping on-track with key deadlines

● Strategize and execute email nurtures and email invitations for events and webinars

● Plan and execute our demand gen webinar program, including overall communications with speakers, technical setup, promotion strategy, and scheduling dry-runs and live hosting

● Develop and manage marketing strategy with consideration for multiple sales channels (i.e. direct sales, channel partners, and strategic partners)

● Assist with tracking and execution of conferences and field events, and promotion to drive meetings and engagement at the event

● Exemplify understanding of marketing attribution reporting and connecting activities to pipeline generation

● Develop new structures and automation in marketing automation

● Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize

● Continuously conduct A/B testing across all channels

● Work with marketers across our team and in our company to ensure proper messaging, timing, and execution of multi-channel campaigns

● Develop regional approach to demand generation plans, aligned to regional marketing-sourced pipeline goals

● Align with SDRs on results of marketing campaigns and activities, gain anecdotal feedback, and generate ideas for campaign optimizations

● Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders

● Document processes in Confluence for transparency, document project management in Monday

If you share our enthusiasm for the future of our company and are eager to contribute to our vibrant workplace, we look forward to receiving your application! Our comprehensive benefits encompass your health, financial well-being, and overall wellness, and we are committed to providing an exceptional work environment, enriching employee programs, and fostering a remarkable company culture. At our core, we champion values such as transparency, curiosity, respect, and above all, the pursuit of enjoyment.

In addition, we offer a range of appealing perks, including:

A Professional Development Budget

Dedicated Wellness Days and Wellness Week

A Lifestyle Spending Account

An Employee Recognition Program

Join us in shaping the future of our organization, where your talent and dedication can truly thrive. We invite you to apply and become a valuable member of our team!

BlueCat is an Equal Opportunity Employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities. BlueCat will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants.