Senior Demand Generation Manager

Are you ready to lead and shape demand-generation strategies in the wealth management and distribution sector? As Senior Demand Generation Manager at FE fundinfo, you will play a key role in driving impactful campaigns, increasing brand visibility, and creating opportunities to grow our business.

This is an exciting opportunity to work in a dynamic environment, collaborating with cross-functional teams to deliver innovative campaigns. You will have the chance to make a significant impact by leveraging cutting-edge marketing technologies, data-driven insights, and creative strategies to achieve revenue goals while advancing your expertise in demand generation.

Your key responsibilities as a Senior Demand Generation Manager will include:

• Defining and executing demand generation strategies aligned with business objectives in the wealth management and financial adviser sector.
• Creating and managing end-to-end integrated marketing campaigns across digital, email, content, events, and webinars to generate qualified leads.
• Collaborating with sales teams to ensure alignment and a smooth lead-to-sales pipeline process.
• Driving the creation and optimization of lead generation and lead nurture programs to capture and convert prospects into qualified leads.
• Using data-driven insights to refine demand generation strategies, optimise campaigns, and improve audience segmentation.
• Overseeing the development of impactful marketing content, landing pages, and calls-to-action that drive conversions.

You will need the following experience and skills to join us as a Senior Demand Generation Manager:

• You must have a proven track record in designing and executing B2B SaaS demand generation strategies within the software, technology, or financial services sector.
• You will have demonstrated success in using digital marketing channels (SEO, SEM, paid social, website optimisation) and integrated campaigns to grow the marketing pipeline.
• You should have strong experience measuring marketing performance against demand funnel KPIs.
• You must have excellent data analysis skills, with the ability to derive actionable insights from marketing metrics.
• You will be proficient in marketing automation platforms, CRM systems, and digital marketing tools, such as Google Analytics, HubSpot, and Salesforce.

FE fundinfo is a leading investment management technology and data company connecting asset managers to distributors in the UK, Europe, and Asia Pacific. We are proud of our vast, diverse, and highly skilled team, who help to make our industry Better Connected and Better Informed.

At FE fundinfo, we thrive in a collaborative, fast-paced environment where creativity and innovation are encouraged. We embrace a supportive culture that values continuous learning, with opportunities to develop professionally and work on exciting projects. Join a team that values agility, collaboration, and impactful results.

Benefits:

• 25 days of annual leave with the option to buy an extra 5 days each year.
• Benefit from enhanced paternity, maternity, and shared parental leave.
• Secure your future with our pension scheme.
• Advance your career with sponsored learning and development, including formal qualifications.
• Comprehensive health coverage to keep you and your family protected.
• Stay fit with discounted gym memberships.
• Take advantage of the Bike to Work scheme for eco-friendly commuting.
• Keep your eyes sharp with eye care and flu jab services.

Apply now and we'll aim to get back to you with feedback within 5 working days.