Senior Demand Generation Marketer

Thrive is a leading behavior change technology company founded by Arianna Huffington in 2016 with the mission to end the stress and burnout epidemic. Thrive helps individuals and organizations improve well-being, performance and mental resilience with its AI-powered behavior change technology platform. Thrive’s Microsteps – small, science-backed steps to improve health and productivity – have been adopted by employees at more than 125 organizations in over 140 countries, from frontline and call center workers to executives at multinational companies.

• An excellent cross-functional project manager with strong communication skills
• A meticulous creator with a dash of perfectionism, who reviews his/her work carefully
• Someone who manages time and prioritizes effectively to meet deadlines and deliver excellent results
• A self-starter who enjoys taking initiative 
• Someone who thrives in a fast-paced environment, is flexible and has high energy to get work done
• You have an ability to see the forest from the trees: you can analyze large data sets and craft results into a story that helps leadership make decisions
• You have a burning curiosity to discover how things work & how we can improve them

• Own multi-channel Demand Generation program execution engagement initiatives (i.e. nurturing campaigns, retargeting, email, paid social, landing pages & forms)
• Own the end-to-end process to improve marketing performance using data (create data-driven hypotheses, design and execute A/B tests, and apply knowledge of basic statistics to generate actionable results)
• Increase qualified marketing leads and improve conversion rates across the top and middle of the sales funnel
• Create conversion focused content and assets to support demand programs
• Establish regular reporting and insights related to Demand Gen programs and campaigns (in collaboration with Marketing Ops)
• Drive the creative development and iteration pipeline for conversion campaigns based on learnings from A/B tests
• Partner closely with the Product Marketing team to ensure the correct content mix for the whole buyer’s journey
• Partner cross-functionally to improve landing page generation, using multivariate testing and automation of marketing infrastructure
• Act as power user of Pardot (and eventually HubSpot), and Webinar programs
• Develop lead generation strategy, processes and frameworks that will scale with our growing organization

• 3-5 years of professional experience in demand generation marketing, ideally within a B2B SaaS company
• Bachelor’s degree, preferably in marketing, communications, or any of the sciences
• Demonstrable experience with email marketing, lead generation and account based marketing
• Experience creating and executing nurturing strategies in a marketing automation platform & targeting the enterprise market 
• Highly creative with excellent analytical abilities & an obsession with ROI metrics
• Knowledge of ABM principles and platforms (DemandBase, 6Sense, Engagio)
• Knowledge of marketing platforms that include but not limited to CMS, CRM systems (Salesforce, HubSpot, MarketingCloud, SailThru, Google Analytics)
• Excellent copywriting and copy editing skills.
• Proficiency with SQL and / or HTML

• Being part of a mission-driven company that’s truly making a difference in the lives of people around the world  
• Ability to develop within the company and shape our growth strategy
• A human-centric culture with a range of wellness perks and benefits
• A competitive compensation package
• Medical, dental and vision coverage + 401k program with company match
• Generous paid time-off programs

Thrive is deeply committed to creating a safe and welcoming work environment free of discrimination and harassment so that all employees can bring their whole selves to work.

Thrive is proud to ensure equal employment opportunity (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, gender identity, gender expression, sexual orientation, age, marital status, family or parental status, veteran status, or any other characteristic protected by applicable federal, state or local law.

Thrive is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. Please inform Thrive’s Recruiting team if you need any assistance completing any forms or to otherwise participate in the application process.