Senior Demand Marketing Manager/Sr. Sales Campaign Developer

ADP is hiring a Senior Demand Marketing Manager/Campaign Developer. In this position you will support the development of omni-channel marketing programs to support ADP's consumer facing Wisely product offerings to generate acquisition for new cardholder enrollments and drive engagement, adoption and retention to help deepen the customer relationship throughout a cardholder's journey. Development of an end-to-end campaign development process including working with Wisely consumer marketing team and other key stakeholders to convert desired business outcomes into campaigns and programs leveraging best practices in digital marketing, demand generation, creative design, and data driven marketing. Uses specific measures and tactics to determine process efficiencies and optimization in marketing campaign and program implementation.
At ADP we are driven by your success. We engage your unique talents and perspectives. We welcome your ideas on how to do things differently and better. In your efforts to achieve, learn and grow, we support you all the way. If success motivates you, you belong at ADP.
We strive for every interaction to be driven by our CORE values: Insightful Expertise, Integrity is Everything, Service Excellence, Inspiring Innovation, Each Person Counts, Results-Driven, & Social Responsibility.
RESPONSIBILITIES:

• B2C experience executing and managing digital marketing campaigns via Salesforce Marketing Cloud and demand generation for consumer acquisition and retention efforts.
• Partners with marketing team and other stakeholders to develop campaigns and programs which map to specific business outcomes.
• Development and maintenance of marketing campaigns and programs, including digital marketing, nurturing, SMS text, digital media and push notifications to drive acquisition, activation and ongoing lifecycle retention.
• Ensure campaigns are setup with appropriate tracking and help report and influence decisions on program performance.
• Identify and share best practices to enable synergies and economies of scale to be realized across the entire organizational entity.
• Manage responsibility for all legal and internal stakeholder approval for assigned programs and campaigns.
• Proactively monitors emerging consumer acquisition and retention market strategies and tactics to identify potential new opportunities for Wisely by ADP.
• Manages schedules and controls daily activities of projects with cross-functional matrix management of teams across marketing, sales, service, product and operations, including external agencies. This may include very complex campaigns that require a highly strategic approach to development.
• Escalates requests for incremental funding if deemed necessary.

#LI-CS5
QUALIFICATIONS REQUIRED:

• Must have over 7 years of proven internal or external to ADP Demand Generation experience including cross functional projects.

BONUS POINTS FOR THESE: Preferred Qualifications

• Financial Services and/or Human Capital Management (HCM) industry experience
• Thrives in an environment of creativity and idea generation, and excels in driving new efforts from ideation to execution and meaningful measurements
• Proven track record of maintaining effective Project Team relationships in a highly matrixed environment.
• Marketing automation experience, preferably SFDC Marketing Cloud
• Comfortable with ambiguity -- must be a self-starter
• A high degree of personal initiative, results orientation, and integrity
• Highly evolved analytical skills to ensure clear analysis and sound data-based decision-making
• Detail-oriented

YOU'LL LOVE WORKING HERE BECAUSE YOU CAN:
Be yourself in a culture that values equity, inclusion, and belonging and creates a safe space for diverse perspectives and insights.
Belong by joining one of nine Business Resource Groups where you can connect globally with networks and allies who share common interests and experiences.
Grow your career in an agile, fast-paced environment means plenty of opportunities to progress.
Continuously learn. Ongoing training, development, and mentorship opportunities for even the most insatiable learner.
Be your healthiest. Best-in-class benefits start on Day 1 because healthy associates are happy ones.
Balance work and life. Resources and flexibility to more easily integrate your work and your life.
Focus on your mental health and well-being. We're here to provide exceptional service to our clients, and none of that happens without each of us taking care of ourselves and being there for
one another.
Join a company committed to giving back and generating a lasting, positive impact upon the communities in which we work and live.
Get paid to pay it forward. Company-paid time off for volunteering for causes you care about.
The targeted base salary range for this role is listed in the compensation section below. Actual salary may be above or below this range based on factors such as location, skills, and relevant experience. In addition, this position may include additional compensation in the form of bonus, equity, or commissions.
If you are a full-time salaried or hourly worker, we offer the following benefits:

• Medical, Dental, Vision, Life Insurance, Matched 401(k), Student Loan Repayment Program, Wellness Program, Short- and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more.

Compensations Range for U.S. Nevada Residents: $90,000 - $110,000
Explore our COVID-19 page https://jobs.adp.com/covid19/ to understand how ADP is approaching safety, travel, the hiring interview process, and more.
Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP's culture and our full set of values.